Janna Parker
Login to view DISC.Janna Parker is an Associate Professor of Marketing at James Madison University, specializing in digital and social media marketing. She is the co-author of the textbook "Social Media Marketing: A Strategic Approach" and serves as the Conference Co-Chair for the 2026 Academy of Marketing Science Annual Conference. She earned her Doctorate from Louisiana Tech University.
Outside of her core research, Janna is passionate about student mentorship and career development. She actively promotes her students work and shares job opportunities, emphasizing the importance of personal branding and digital analytics for aspiring marketers. Her background includes early career work in political campaigns and volunteer support for non-profits.
A former student credits Dr. Parker as the main reason they were inspired to start their own business before graduating.
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