Janna Parker

Commander
DISC Type : D

Associate Professor Of Marketing at James Madison University

McGaheysville, Virginia, United States

Overview

Janna Parker is an Associate Professor of Marketing at James Madison University, specializing in digital and social media marketing. She is the co-author of the textbook "Social Media Marketing: A Strategic Approach" and serves as the Conference Co-Chair for the 2026 Academy of Marketing Science Annual Conference. She earned her Doctorate from Louisiana Tech University.

Outside of her core research, Janna is passionate about student mentorship and career development. She actively promotes her students work and shares job opportunities, emphasizing the importance of personal branding and digital analytics for aspiring marketers. Her background includes early career work in political campaigns and volunteer support for non-profits.

A former student credits Dr. Parker as the main reason they were inspired to start their own business before graduating.

Personality Overview

Decisive

Strong-Willed

Impact-Driven

They prefer to move quickly, and expect the same from others.  They like to stay in control of the negotiation or defining of the terms. They are less concerned about the product and more about its potential impact.

Topics They Care About

Social Media Marketing
Co-author of the widely used textbook, "Social Media Marketing: A Strategic Approach, " and it is a central part of her teaching and research.
Student Career Development
Her public feed is dedicated to promoting her students' personal websites and sharing relevant job opportunities, indicating a deep commitment to their success.
Digital Marketing Education
She serves on the editorial boards for multiple academic journals, including the Journal of Marketing Education, and has published research on the topic.

Media Appearances

Janna has no verified media appearances

Work History

8-2022
Associate Professor Of Marketing at James Madison University
8-2015 - 8-2022
Assistant Professor Of Marketing at James Madison University
2-2025
Conference Co-Chair at Academy of Marketing Science
1-2025
Contributing Author at Cengage Group
10-2015
Textbook Author at Cengage Group

Education

2008 - 2013
Doctorate of Business Administration from Louisiana Tech University
1999 - 2000
Master of Business Administration (M.B.A.) from Cameron University

More Information

Social Presence :

Prographics :

Exp : 10 Location : McGaheysville, Virginia, United States Job Level : N/A Designation : Associate Professor Of Marketing at James Madison University
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Insights For Selling To Janna

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Hold your ground without indulging in one-upmanship
  • Refer to testimonials from well-known industry leaders

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Don't try too hard to forge relationships with them
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Janna is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Janna

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Janna move?

  • If convinced, they can reach decisions quite fast.
  • Can Janna take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Janna

Personality Compatibility


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