Jay Neidermeyer

Questioner
DISC Type : c

Senior Vice President & Technology Leader - Diversified & Value and Lifestyle at Synchrony

South Lebanon, Ohio, United States

Overview

Jay Neidermeyer is a Senior Vice President and Technology Leader at Synchrony, where he spearheads digital-first strategies for consumer financing. With prior leadership experience at GE Aviation, he now focuses on financial technology innovation. He holds an MBA from Case Western Reserve University.

Jay is a strong advocate for diversity and inclusion, publicly celebrating the impact of female managers and mentors on his career. He also maintains an active interest in his undergraduate alma mater, Denison University.

He was a featured speaker at a Beckers Hospital Review conference, highlighting technologys role in improving patient payment options.

Personality Overview

Not Easily Convinced

Value Seeker

Price-Sensitive

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Consumer Financing Tech
Leads technology at Synchrony to innovate consumer financing and has spoken with publications like PaymentsJournal on their digital-first strategy.
Embedded Finance
In interviews, he emphasizes using APIs to create a seamless customer experience by embedding financing options directly at the point of sale.
Patient Payment Solutions
He has spoken at healthcare industry events about how technology partnerships like CareCredit and Simplee improve patient satisfaction with payment options.

Media Appearances

Jay has no verified media appearances

Work History

7-2023
Senior Vice President & Technology Leader - Diversified & Value and Lifestyle at Synchrony
6-2014 - 5-2025
Senior Vice President & Technology Leader - Marketing, Analytics, Credit, Finance & Governance at Synchrony
3-2011 - 6-2014
Chief Information Officer - Materials, Quality, & Sourcing at GE Aviation
1-2006 - 5-2011
IM Manager at GE Aviation
IM Team Leader - Manufacturing at GE Lighting

Education

2002 - 2007
MBA from Weatherhead School of Management at Case Western Reserve University
9-1994 - 5-1998
Bachelor's of Science from Denison University

More Information

Social Presence :

Prographics :

Exp : 20 Location : South Lebanon, Ohio, United States Job Level : Leadership Designation : Senior Vice President & Technology Leader - Diversified & Value and Lifestyle at Synchrony
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Insights For Selling To Jay

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • If you have a lower priced product compared to the competition, call out the same
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jay is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Jay

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Jay move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Jay take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Jay

Personality Compatibility


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