Jeanette Bech Sørensen

Examiner
DISC Type : cs

Head of Marketing, Louis Nielsen A/S at Specsavers

Central Denmark Region, Denmark

Overview

Jeanette Bech Sørensen is the Head of Marketing for Louis Nielsen A/S at Specsavers, specializing in strategic business development and brand building. Her career spans diverse sectors including food, jewelry, and retail, supported by a degree from Aarhus University and a certification as a Business Coach.

Jeanette is a passionate advocate for creating a positive work environment, frequently celebrating her teams successes and the companys culture.

Under her marketing leadership, Louis Nielsen was named "Denmarks Best Workplace" in 2024.

Personality Overview

Overcautious

Tough To Convince

Late Adopter

The only way to convince them is by showing them examples and ample proof.  They tend to have clarity about their needs and constraints, and are unlikely to over-promise. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Positive Workplace Culture
She actively celebrates her company, Louis Nielsen, being awarded "Denmark's Best Workplace" for two consecutive years, indicating a deep pride in employee satisfaction and culture.
Strategic Brand Building
Her profile highlights expertise in brand development, with a career focused on managing and growing brands across diverse industries like food (Arla) and jewelry (Spinning Jewelry).
Leadership and Coaching
As a Certified Business Coach and a leader praised for her skills, she is invested in team development and effective management.

Media Appearances

Jeanette has no verified media appearances

Work History

8-2013
Head of Marketing, Louis Nielsen A/S at Specsavers
6-2012 - 6-2013
Kontaktchef at envision A/S
5-2011 - 6-2012
Concept Manager at Arla Foods
3-2010 - 1-2011
Creative Director at Spinning Jewelry
12-2007 - 2-2010
Center Manager at Steen&Strøm

Education

2011 - 2011
HD from Aarhus University
2007 - 2007
Certificeret Business Coach from Anette Prehn

More Information

Social Presence :

Prographics :

Exp : 35 Location : Central Denmark Region, Denmark Job Level : Mid-senior Designation : Head of Marketing, Louis Nielsen A/S at Specsavers
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Insights For Selling To Jeanette

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Be firm in your communication and stay in control

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't push them too hard to make fast decisions, give them time
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jeanette is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Jeanette

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Jeanette move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Jeanette take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Jeanette

Personality Compatibility


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