Jeff L.

Inspirer
DISC Type : id

Vice President, Head of Revenue at VGS

San Francisco, California, United States

Overview

Jeff L. is the Head of Revenue at VGS, with 20 years of experience in business development and partnerships at both startups and Fortune 100 companies like Visa. He holds a BA from UC Santa Barbara and has a proven track record of building sustainable businesses.

Outside of his core focus on fintech and payments, Jeff has a demonstrated passion for sports, having previously worked as a contributing writer for Bleacher Report. He is also actively engaged with the payments professional community in Orange County.

He founded the tech startup nuOrder Technologies and successfully guided it from inception to a private equity acquisition.

Personality Overview

Decisive

Generous

Fast Adopter

They respond well to objective pitches but also attach some value to relationships.  They measure a product on its merit but can be influenced by strong testimonials. They usually prefer to drive the conversation.

Topics They Care About

Payment Orchestration
He actively discusses payment orchestration strategies, emphasizing the importance for enterprise merchants to own their payment credentials.
Merchant Loyalty
Draws on his experience as the former Head of Merchant Loyalty at Visa and continues to follow and encourage innovation in the loyalty space.
Startup Growth
Has direct experience building a company from the ground up and leading it to a successful private equity acquisition as a founder.

Media Appearances

Jeff has no verified media appearances

Work History

6-2023
Vice President, Head of Revenue at VGS
6-2023
Senior Director, Head of Sales Open Banking NA at Visa
Senior Director, Head of Merchant Loyalty NA at Visa
Founder | Head of Business Development & Strategic Partnerships at nuOrder Technologies
Content Writer at Bleacher Report

Education

2000 - 2004
BA from UC Santa Barbara

More Information

Social Presence :

Prographics :

Exp : 2 Location : San Francisco, California, United States Job Level : Senior Designation : Vice President, Head of Revenue at VGS
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Insights For Selling To Jeff

During A Call Or A Meeting

DO's

  • Focus on the big picture and the strategic value of your product
  • Acknowledge their status and position during the conversation
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jeff is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Jeff

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Jeff move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Jeff take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Jeff

Personality Compatibility


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