Jeff Risberg

Enigma
DISC Type : Dic

Principal Software Architect at Automation Anywhere

Palo Alto, California, United States

Overview

Jeff has no verified overview

Personality Overview

Persuasive & Assertive

Friendly Yet Blunt

Fast Follower

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information. They are generally strong communicators and are not easy to convince.

Topics They Care About

Jeff has no verified topics they care about

Media Appearances

Jeff has no verified media appearances

Work History

12-2025
Principal Software Architect at Automation Anywhere
1-2016
Advisor at Edhitch.com
11-2017 - 11-2025
Principal Software Architect at Aisera
12-2011 - 2-2021
Technology Advisor and Senior Developer at QuanticMind
12-2014 - 10-2017
Board Member, Tech Lead at JustGiving

Education

2001 - 2002
M.S. from Stanford University Graduate School of Business
1982 - 1982
Visiting Graduate Fellow from Princeton University

More Information

Social Presence :

Prographics :

Exp : 47 Location : Palo Alto, California, United States Job Level : Senior Designation : Principal Software Architect at Automation Anywhere
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Insights For Selling To Jeff

During A Call Or A Meeting

DO's

  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."

DONT's

  • Avoid making offhand commitments, understand the root of their concerns first
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Avoid long presentations and just 'high-level' value proposition, dive into the details

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jeff is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Jeff

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Jeff move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Jeff take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Jeff

Personality Compatibility


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