Jeffrey Lack
Initiator · DISC type DiJeffrey Lack is a seasoned marketing executive with over 20 years of experience and an MBA from Indiana Universitys Kelley School of Business. As VP of Marketing at Discount Tire, he leads brand strategy, emphasizing data-driven approaches to connect marketing spend with business results.
Outside of his professional role, Jeffrey has a strong interest in motorsports and soccer, evidenced by Discount Tires partnerships with Team Penske and Major League Soccer. He is also involved in his community, having supported the Boys & Girls Clubs of America and speaking to university students about careers.
He was specifically selected by the CEO at Bridgestone to establish and lead the companys Digital Center of Excellence.
Read the full overview →How Jeffrey shows up
They usually prefer to drive the conversation. They measure a product on its merit but can be influenced by strong testimonials. They don’t mind taking a stand if they believe in something.
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Dominance (D)
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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