Jeffrey Lack

Initiator
DISC Type : Di

Vice President Marketing at Discount Tire

Nashville, Tennessee, United States

Overview

Jeffrey Lack is a seasoned marketing executive with over 20 years of experience and an MBA from Indiana Universitys Kelley School of Business. As VP of Marketing at Discount Tire, he leads brand strategy, emphasizing data-driven approaches to connect marketing spend with business results.

Outside of his professional role, Jeffrey has a strong interest in motorsports and soccer, evidenced by Discount Tires partnerships with Team Penske and Major League Soccer. He is also involved in his community, having supported the Boys & Girls Clubs of America and speaking to university students about careers.

He was specifically selected by the CEO at Bridgestone to establish and lead the companys Digital Center of Excellence.

Personality Overview

Risk-Accepting

Confident

Friendly Challenger

They usually prefer to drive the conversation.  They measure a product on its merit but can be influenced by strong testimonials. They don’t mind taking a stand if they believe in something.

Topics They Care About

Data-Driven Marketing
He emphasizes using data to recommend products, such as Discount Tire's "Treadwell" tool, and values analytics that directly tie marketing spend to business results.
Brand Partnerships
He actively discusses and promotes Discount Tire's strategic partnerships with major sports organizations like Team Penske (NASCAR) and Major League Soccer.
Motorsports
His social media activity and professional discussions frequently highlight an enthusiasm for motorsports, particularly IndyCar racing and NASCAR.

Media Appearances

Jeffrey Lack, the VP of Marketing at Discount Tire, shares his top 3 .... Featured in Facebook (Anyline.com)

See Now

Work History

9-2023
Vice President Marketing at Discount Tire
12-2021 - 10-2023
Vice President Marketing at RITE AID
12-2021 - 10-2023
Senior Vice President Marketing at RITE AID
7-2021 - 12-2021
Member Board Of Directors at Bridgestone Golf
5-2021 - 12-2021
President at BRIDGESTONE BRANDS, LLC

Education

1996 - 1998
Master of Business Administration (M.B.A.) from Indiana University - Kelley School of Business
1988 - 1992
BA from University of Michigan

More Information

Social Presence :

Prographics :

Exp : 27 Location : Nashville, Tennessee, United States Job Level : Senior Designation : Vice President Marketing at Discount Tire
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Insights For Selling To Jeffrey

During A Call Or A Meeting

DO's

  • Clearly address the competitive aspects
  • Acknowledge their status and position during the conversation
  • Refer to testimonials from well known people to highlight the value of your product

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Don’t be very informal even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jeffrey is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Jeffrey

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Jeffrey move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Jeffrey take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Jeffrey

Personality Compatibility


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