Jennifer Bilsborrow

Examiner
DISC Type : cs

Head of Product Line Architecture at Co-op

Manchester, England, United Kingdom

Overview

Jennifer Bilsborrow is the Head of Product Line Architecture at Co-op, leading a team of domain architects. Described as methodical and meticulous, she focuses on customer-facing technology, including marketing, digital channels, and e-commerce, and holds certifications in Microsoft Azure and Java programming.

Jennifer is passionate about supporting women in technology. She actively participates in events to share her experiences and connect with other women in the industry. She has also served as a dedicated mentor for the InnovateHer programme, guiding school-aged girls interested in pursuing tech careers.

She has over 20 years of experience working in the technology sector.

Personality Overview

Unexpressive

Process Oriented

Tough To Convince

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  Being observant comes to them naturally. They tend to have clarity about their needs and constraints, and are unlikely to over-promise.

Topics They Care About

Women in Technology
Actively mentors school-aged girls through the InnovateHer programme and speaks at events to support women pursuing careers in IT.
Enterprise Architecture
Leads the Enterprise Architecture function at Co-op and frequently posts about hiring architects for her team, including specialists in areas like SAP Retail.
Customer-centric Tech
Her role specifically focuses on the technology stack for customer engagement, including marketing, digital channels, e-commerce, and loyalty programs.

Media Appearances

Jennifer has no verified media appearances

Work History

10-2022
Head of Product Line Architecture at Co-op
8-2020 - 12-2022
Head of Enterprise Technology Architecture at Co-op
10-2018 - 8-2020
Principal Architect - Customer, Data, Loyalty, Marketing at Co-op
8-2011 - 10-2013
Infrastructure Technology Design Lead at Co-operative Financial Services
1-2009 - 8-2011
Senior IT Specialist at Skipton Building Society

Education

Jennifer has no verified education history

More Information

Social Presence :

Prographics :

Exp : 18 Location : Manchester, England, United Kingdom Job Level : Mid-senior Designation : Head of Product Line Architecture at Co-op
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Insights For Selling To Jennifer

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jennifer is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Jennifer

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Jennifer move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Jennifer take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Jennifer

Personality Compatibility


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