Jennifer Burke

Inspirer
DISC Type : id

Chief Revenue Officer at Faire

San Francisco, California, United States

Overview

Jennifer Burke is the Chief Revenue Officer at Faire, where she leads go-to-market strategy and revenue operations. Her experience spans sales, partnerships, and business operations at companies like ClassPass and MasterClass. She holds an MBA from Stanford and a BA from Brown University.

Jennifer is a dedicated and professional leader, often praised for her exemplary leadership and genuine care for partners. She is interested in how data and AI can enhance product discovery and the future of retail experiences.

She is focused on how modern tools can enable thoughtful curation and merchandising at scale for retailers.

Personality Overview

Fast Adopter

Achievment Oriented

Generous

They measure a product on its merit but can be influenced by strong testimonials.  They usually prefer to drive the conversation. They don’t mind taking a stand if they believe in something.

Topics They Care About

Modernizing Wholesale
Actively hiring for roles focused on shaping how large enterprises grow on a modern wholesale marketplace and building the next generation of wholesale.
Data & AI in Retail
Discusses how data and AI can support product discovery for retailers and brands, and what early trend signals indicate for the market.
Localized Curation
Highlights examples of retailers using Faire to create localized retail experiences, reimagining traditional models like the hotel minibar with curated local products.

Media Appearances

Operators Ep 26: Jennifer Burke (Faire). Featured in Apple Podcasts

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Get to Know Jen Burke, Faire's New Chief Revenue Officer. Featured in Faire (company news)

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Operators Ep 26: Jennifer Burke (Faire). Featured in Substack

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Work History

1-2025
Chief Revenue Officer at Faire
9-2023 - 12-2024
Head of Revenue at Faire
8-2019 - 9-2023
Head of Sales and Account Management at Faire
4-2019 - 8-2019
Contractor, Business Operations at MasterClass
2-2018 - 4-2019
VP of Partnerships at ClassPass

Education

2010 - 2012
MBA from Stanford University Graduate School of Business
2002 - 2006
BA from Brown University

More Information

Social Presence :

Prographics :

Exp : 18 Location : San Francisco, California, United States Job Level : Leadership Designation : Chief Revenue Officer at Faire
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Insights For Selling To Jennifer

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Acknowledge their status and position during the conversation

DONT's

  • Don’t be very informal even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jennifer is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Jennifer

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Jennifer move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Jennifer take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Jennifer

Personality Compatibility


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