Jenny Cayo

Observer
DISC Type : ic

Director of Marketing and Admissions at Genesis

Fair Lawn, New Jersey, United States

Overview

Jenny Cayo is the Director of Marketing and Admissions at Genesis, with a dedicated career in the senior care industry. Her experience spans multiple admissions and marketing leadership roles. She holds a Bachelor of Business Administration from Berkeley College and is a certified Administrative Medical Office Specialist.

Outside of work, Jenny is passionate about community health and advocacy. She actively participates in local health fairs and supports awareness campaigns for causes like heart disease. Her posts suggest faith is an important part of her life, and she enjoys fostering positive team spirit with colleagues.

Jenny recently organized a "Favorite Sports Team Day" at work to boost morale and build camaraderie.

Personality Overview

Assertive

Example Seeker

Curious

They ask a lot of questions and rely heavily on information and collaterals.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally good communicators and can be hard to convince.

Topics They Care About

Community Health
Participates in community health fairs and supports health awareness initiatives like National Wear Red Day for heart health.
Team Morale
Enjoys boosting morale and building camaraderie through fun workplace events like a "Favorite Sports Team Day. "
Senior Care Marketing
Her career is focused on marketing and admissions leadership within the senior care and rehabilitation center industry. [Predicted]

Media Appearances

Jenny has no verified media appearances

Work History

10-2025
Director of Marketing and Admissions at Genesis
10-2021 - 10-2025
Director Of Admissions & Marketing at CareOne
7-2021 - 11-2021
Account Executive at Spring Hills
2-2020 - 7-2021
Director Of Admissions at Spring Hills
5-2019 - 12-2019
Director Of Admissions at Canterbury Care & Rehabilitation Center

Education

2019 - 8-2022
Bachelor of Business Administration - BBA from Berkeley College
2016 - 5-2018
Associate of Science from Bergen Community College

More Information

Social Presence :

Prographics :

Exp : 13 Location : Fair Lawn, New Jersey, United States Job Level : Mid-senior Designation : Director of Marketing and Admissions at Genesis
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Insights For Selling To Jenny

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Help them understand the risk aspect fully while inspiring confidence
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t brush off any concerns, take all questions seriously
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jenny is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Jenny

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Jenny move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Jenny take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Jenny

Personality Compatibility


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