Jess Zappola

Wildcard
DISC Type : csi

Vice President Marketing at TIGER 21

Wake Forest, North Carolina, United States

Overview

Jess has no verified overview

Personality Overview

ROI Driven

Curious But Skeptical

Requires Proof

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Topics They Care About

Jess has no verified topics they care about

Media Appearances

Jess has no verified media appearances

Work History

9-2025
Vice President Marketing at TIGER 21
1-2024
Vice President Marketing at SubSuite
4-2023 - 9-2025
Vice President of Marketing and Technology at GBTA | Global Business Travel Association
4-2021 - 9-2025
Vice President of Digital, Growth Marketing & Membership Operations at GBTA | Global Business Travel Association
6-2017 - 4-2021
Global Senior Demand & Lead Generation Manager at HRS

Education

Jess has no verified education history

More Information

Social Presence :

Prographics :

Exp : 9 Location : Wake Forest, North Carolina, United States Job Level : Senior Designation : Vice President Marketing at TIGER 21
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Insights For Selling To Jess

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Be prepared for a lot of questions, answer them objectively
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don't ask them to move fast, let them take their time and digest all the information
  • Avoid winging it with them particularly, answer a question only if you know the answer well

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jess is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Jess

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Jess move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Jess take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Jess

Personality Compatibility


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