Aga Sitarczuk

Visionary
DISC Type : Ds

Business Director at VaynerMedia Consulting, Asia Pacific at VaynerMedia

Singapore

Overview

Aga is a seasoned Head of Brand & Digital Transformation, expertly building brand, eCommerce, and CX capabilities across global markets for over 12 years. Shes known for leading complex digital transformation programs and marketing technology deployments.

She holds an MBA from the University of West London and is passionate about continuous learning, recently obtaining certifications in Human Centered Ways of Working and Leading With Customer Obsession.

Aga played a pivotal role in centralizing LOréals SAPMENA marketing operations as a PMO lead.

Personality Overview

Goal-Oriented

Direct & Assertive

Big Vision Person

They are very professional in their approach and can weigh multiple perspectives together.  Reading between the lines and seeing beyond your words comes naturally to them. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Digital Transformation
Aga has extensive experience leading large-scale digital transformation programs, including building BBDO's first global eCommerce hub and centralizing L'Oréal's marketing operations.
Marketing Technology
Her expertise includes deploying marketing technology stacks and optimizing content ecosystems, reflecting a strong interest in MarTech.
AI Transformation
As an AI & Marketing Consultant, she has been involved in AI and automation implementation, indicating a keen interest in AI's role in marketing.

Media Appearances

Aga has no verified media appearances

Work History

3-2026
Business Director at VaynerMedia Consulting, Asia Pacific at VaynerMedia
4-2025
AI & Marketing Consultant at Energia Consulting (self-employed)
4-2025 - 10-2025
SAPMENA Marketing Transition Lead at L'Oréal
11-2022 - 3-2025
Client Engagement Director (Business Director) at VML
6-2020 - 11-2022
Regional Client Engagement Director (Business Director) at Foolproof

Education

2012 - 2014
MBA from University of West London
2013 - 2014
CMI Professional Diploma in Strategic Management and Leadership from University of West London

More Information

Social Presence :

Prographics :

Exp : 15 Location : Singapore Job Level : Mid-senior Designation : Business Director at VaynerMedia Consulting, Asia Pacific at VaynerMedia
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Insights For Selling To Aga

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Focus on the results that your product produces, expect some strategic questions in return
  • Suggest clear next steps with confidence, don't be vague or hesitant

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't go over them unless you are left with no other option
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aga is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Aga

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Aga move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Aga take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Aga

Personality Compatibility


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