Jessica K.

Questioner
DISC Type : c

Marketing Specialist at Sherwin-Williams

Greater Cleveland, United States

Overview

Jessica K. is a Marketing Specialist within the Performance Coatings Group at Sherwin-Williams. A graduate of The University of Akron, she is passionate about enhancing the customer experience and recently earned certifications in Marketing Strategy from Cornell and as a SAFe® 6 Product Owner/Product Manager.

Outside of her marketing career, Jessica has a background as a Personal Trainer at both Evolved Fitness and Accelerated Fitness. This experience points to a personal interest in health, wellness, and helping others achieve their goals. She also follows companies like Microsoft and J. P. Morgan.

She uniquely combines creative marketing expertise with a technical certification in the SAFe® 6 agile framework.

Personality Overview

Price-Sensitive

Value Seeker

Systematic

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They are more likely than others to negotiate on pricing and terms. They prefer to do thorough analysis of any situation.

Topics They Care About

Marketing Strategy
Recently obtained a certification in Marketing Strategy from Cornell University, highlighting a focus on high-level marketing principles and execution.
Agile Methodologies
Is a Certified SAFe® 6 Product Owner/Product Manager, indicating an interest in applying agile frameworks to marketing and product development.
Customer Experience
States a passion for enhancing the customer journey and building strong professional relationships in her work.

Media Appearances

Jessica has no verified media appearances

Work History

5-2022
Marketing Specialist at Sherwin-Williams
5-2021 - 5-2022
Marketing Intern / Co-Op at Sherwin-Williams
8-2020 - 2-2021
Personal Trainer at Evolved Fitness
12-2018 - 8-2020
Personal Trainer at Accelerated Fitness

Education

Bachelor's degree from The University of Akron
Associate's degree from The University of Akron

More Information

Social Presence :

Prographics :

Exp : 6 Location : Greater Cleveland, United States Job Level : Junior Designation : Marketing Specialist at Sherwin-Williams
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Insights For Selling To Jessica

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • If you have a lower priced product compared to the competition, call out the same
  • Share as much information as possible regarding your product

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jessica is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Jessica

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Jessica move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Jessica take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Jessica

Personality Compatibility


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