Jessica Keller, CSW, CSS, WSET II

Pioneer
DISC Type : isd

Western Division Vice President at Total Beverage Solution

Boise Metropolitan Area, United States

Overview

Jessica Keller is the Western Division Vice President at Total Beverage Solution, bringing extensive experience from E. & J. Gallo Winery in sales enablement and national chain strategy. She holds CSW, CSS, and WSET II certifications and earned her Bachelors degree from the University of Idaho.

Her passion lies within the beverage industry itself, where she actively follows and promotes emerging trends. Jessica shows a keen interest in innovative products like orange wine and the craft beer market, often sharing brand successes and new movements with her network.

Early in her career, she was named District Manager of the Year for excellence in team management and business growth.

Personality Overview

Driven But Considerate

Decisive But Friendly

Friendly But Fast

They have the unique ability to win both love and respect from their team (or outsiders)  If they are convinced, they can become very strong champions for your product They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Beverage Industry Trends
Her social feed highlights emerging products like orange wine and craft beers, showing she follows and promotes new movements in the beverage space.
Sales Enablement
Previously led the sales enablement strategy and technology partner search at E. & J. Gallo Winery, indicating a deep expertise in this area.
National Chain Strategy
A core responsibility in her prior role was developing strategy and driving growth for off-premise regional and national chain accounts across the Western US.

Media Appearances

Jessica has no verified media appearances

Work History

1-2024
Western Division Vice President at Total Beverage Solution
8-2022 - 12-2023
Director, National Chains West at Total Beverage Solution
6-2022 - 8-2022
Manager - Sales Enablement at E. & J. Gallo Winery
1-2022 - 5-2022
Senior Project Manager - DRIVE Team at E&J Gallo Winery
7-2018 - 1-2022
Western Area Manager - Sales and Management Training at E. & J. Gallo Winery

Education

2004 - 2008
Bachelor's degree from University of Idaho
2004 - 2008
Bachelor of Science (BS) from University of Idaho

More Information

Social Presence :

Prographics :

Exp : 8 Location : Boise Metropolitan Area, United States Job Level : Senior Designation : Western Division Vice President at Total Beverage Solution
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Insights For Selling To Jessica

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • During followups, use calls or text if needed, they should be fine
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jessica is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Jessica

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Jessica move?

  • They are generally fast movers and can take quick decisions
  • Can Jessica take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Jessica

Personality Compatibility


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