Jessica Liu

Activist
DISC Type : Cd

Principal Analyst, B2C Marketing at Forrester

New York City Metropolitan Area, United States

Overview

Jessica has no verified overview

Personality Overview

Observative

Value Conscious

Perfectionist

They don’t always try to control the conversation but neither do they like yielding it fully.  They respond well to confident salespeople. They care equally about the product and its potential impact.

Topics They Care About

Jessica has no verified topics they care about

Media Appearances

Jessica has no verified media appearances

Work History

7-2023
Principal Analyst, B2C Marketing at Forrester
1-2016 - 6-2023
Senior Analyst, B2C Marketing at Forrester
2-2013 - 1-2016
Associate Director, Content & Social Strategy at KBS (kirshenbaum bond senecal + partners)
8-2010 - 2-2013
Director, Business Leadership at Momentum Worldwide
10-2005 - 8-2008
Account Manager at Engine Company 1

Education

2008 - 2010
Master of Business Administration - MBA from The University of Chicago Booth School of Business
1999 - 2003
Bachelor of Arts - BA from University of California, Berkeley

More Information

Social Presence :

Prographics :

Exp : 19 Location : New York City Metropolitan Area, United States Job Level : Mid-senior Designation : Principal Analyst, B2C Marketing at Forrester

Interested in

Sports

Chancellor's Advisory Committee on Intercollegiate Athletics, Division I Varsity Women's Lacrosse

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Insights For Selling To Jessica

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Highlight the competitive differentiation of your product
  • Be crisp while making the pitch

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Don't try too hard to get friendly, let it happen with time
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jessica is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Jessica

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Jessica move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Jessica take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Jessica

Personality Compatibility


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