Jessie Kimsey

Activist
DISC Type : Cd

Associate Director, Vendor Strategy & Category Innovation at Misfits Market

Columbia, South Carolina Metropolitan Area, United States

Overview

Jessie Kimsey is a retail leader at Misfits Market, focused on scaling mission-driven brands through strategic vendor partnerships and category innovation. Her colleagues describe her as proactive, passionate, and data-savvy. She is a graduate of the University of North Carolina at Charlotte with a degree in Business Administration.

As a self-proclaimed "Snack Enthusiast, " Jessie has a strong passion for the food industry. Her entrepreneurial spirit is evident from founding her own consulting firm, Cardinal Sourcing, and her experience as an Airbnb Superhost suggests a personal interest in hospitality and creating positive experiences for others.

She was recently selected as a "Fancy Food Rising Star" by the Specialty Food Association.

Personality Overview

Logical And Quick

Observative

Value Conscious

They can be nudged to make faster decisions by offering what they value.  They don’t always try to control the conversation but neither do they like yielding it fully. They respond well to confident salespeople.

Topics They Care About

Emerging CPG Brands
Her role involves driving growth through emerging brand partnerships and she recently helped brands impacted by retailer closures.
Sustainable Food Systems
She works at Misfits Market, focusing on building a more sustainable and accessible food system for customers who value transparency and quality.
Retail Innovation
She is vocal about challenging traditional "pay to play" retail models and focuses on discovery-led merchandising and go-to-market strategies.

Media Appearances

Jessie has no verified media appearances

Work History

12-2025
Associate Director, Vendor Strategy & Category Innovation at Misfits Market
3-2025 - 12-2025
Senior Manager, Vendor Strategy & Category Innovation at Misfits Market
1-2023 - 3-2025
Senior Category Manager at Misfits Market
7-2022
Superhost at Airbnb
9-2021
President at Cardinal Sourcing LLC

Education

Bachelor of Science in Business Administration (BSBA) from University of North Carolina at Charlotte
Bachelor of Science in Business Administration (BSBA) from University of North Carolina at Charlotte

More Information

Social Presence :

Prographics :

Exp : 4 Location : Columbia, South Carolina Metropolitan Area, United States Job Level : Mid-senior Designation : Associate Director, Vendor Strategy & Category Innovation at Misfits Market
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Insights For Selling To Jessie

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Highlight the competitive differentiation of your product
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Avoid repeating yourself or making generalizations
  • Don't try too hard to get friendly, let it happen with time
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jessie is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Jessie

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Jessie move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Jessie take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Jessie

Personality Compatibility


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