πŸ’‘ Jessika Malmcrona

Questioner
DISC Type : c

Product Director. Lead for Strategic partners, playback, AI - and a lot more at Spotify

Greater Stockholm Metropolitan Area, Sweden

Overview

πŸ’‘ has no verified overview

Personality Overview

Price-Sensitive

Cautious & Analytical

Systematic

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to fully evaluate every situation.

Topics They Care About

πŸ’‘ has no verified topics they care about

Media Appearances

πŸ’‘ has no verified media appearances

Work History

10-2024
Product Director. Lead for Strategic partners, playback, AI - and a lot more at Spotify
3-2024 - 10-2024
Product Director - Cars, Wearables, AR/VR, Core infrastructure at Spotify
2-2019 - 3-2024
Product lead Car and Wearables at Spotify
1-2023
Board Member at Vad Vi Vet.
8-2015 - 8-2017
VP Product Management Big data & Machine learning at Startup in TelecomTech

Education

2002 - 2008
Master from KTH Royal Institute of Technology
1996 - 1999
Upper Secondary School from Norra Real

More Information

Social Presence :

Prographics :

Exp : 10 Location : Greater Stockholm Metropolitan Area, Sweden Job Level : Mid-senior Designation : Product Director. Lead for Strategic partners, playback, AI - and a lot more at Spotify
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Insights For Selling To πŸ’‘ Jessika

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • If you have a lower priced product compared to the competition, call out the same
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with πŸ’‘ Jessika is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from πŸ’‘ Jessika

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will πŸ’‘ Jessika move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can πŸ’‘ Jessika take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And πŸ’‘ Jessika

Personality Compatibility


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