Jessyca Brown

Sharpshooter
DISC Type : DC

Director, Strategic Plan at Texas Christian University

United States

Overview

With nearly two decades in higher education leadership, Jessyca is the Director of Strategic Plan at Texas Christian University. She specializes in turning institutional strategy into measurable results, focusing on advancement, communication, and student success. She holds both a BBA and an MS in Marketing Research from The University of Texas at Arlington.

Jessyca is passionate about building alignment across people and purpose by blending analytical insight with creativity. She focuses on authentic storytelling to connect an institutions mission with its impact, ensuring every initiative tells a compelling story of progress and possibility for the community and its students.

While serving as a Vice President at Hill College, she also oversaw the Texas Heritage Museum.

Personality Overview

Thorough Evaluator

Fast But Analytical

Precise But Practical

They are not always relationship oriented.  They respond better to strong and respectful interactions. They like to move fast and expect the same from others.

Topics They Care About

HigherEd Strategy
Her entire career, including her current role at TCU, is focused on developing and implementing strategy to strengthen higher education institutions.
Institutional Advancement
A core area of her expertise, she has held multiple leadership roles focused on institutional affairs and advancement, including hiring for these functions at Hill College.
Strategic Storytelling
A theme central to her professional philosophy, she emphasizes using authentic storytelling to connect an institution's vision to its impact.

Media Appearances

Jessyca has no verified media appearances

Work History

9-2025
Director, Strategic Plan at Texas Christian University
8-2014 - 9-2025
Vice President of Institutional Affairs/Accreditation Liaison at Hill College
10-2012 - 8-2014
Director of Member Programs at Women's Business Council - Southwest
8-2010 - 10-2012
Dean, Institutional Effectiveness at Hill College
6-2008 - 8-2010
Director of Institutional Research at Hill College

Education

1999 - 2000
MSMR from The University of Texas at Arlington
1996 - 1998
BBA from The University of Texas at Arlington

More Information

Social Presence :

Prographics :

Exp : 24 Location : United States Job Level : Mid-senior Designation : Director, Strategic Plan at Texas Christian University
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Insights For Selling To Jessyca

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Speak about competitive differentiation that your product offers
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jessyca is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Jessyca

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Jessyca move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Jessyca take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Jessyca

Personality Compatibility


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