With nearly two decades in higher education leadership, Jessyca is the Director of Strategic Plan at Texas Christian University. She specializes in turning institutional strategy into measurable results, focusing on advancement, communication, and student success. She holds both a BBA and an MS in Marketing Research from The University of Texas at Arlington.
Jessyca is passionate about building alignment across people and purpose by blending analytical insight with creativity. She focuses on authentic storytelling to connect an institutions mission with its impact, ensuring every initiative tells a compelling story of progress and possibility for the community and its students.
While serving as a Vice President at Hill College, she also oversaw the Texas Heritage Museum.
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