João Vitor Marcelino

Doer
DISC Type : ds

Senior E-commerce Specialist at AliExpress (Alibaba Group) at AliExpress

São Paulo, São Paulo, Brazil

Overview

João Vitor Marcelino is a Senior E-commerce Specialist at AliExpress with a background in Production Engineering. He has extensive experience in commercial strategy, D2C channels, and go-to-market execution from his time at Samsung and Grupo Casas Bahia. People who have worked with him often describe him as brilliant, proactive, and visionary.

He appears deeply engaged in his professional development, showing a clear career progression through major tech and retail companies. His first international work trip to China to visit the Alibaba Group was a recent, impactful experience for him, highlighting his interest in global business operations and technology.

He recently traveled to China for a month to present projects and learn about the Alibaba Groups operations.

Personality Overview

Risk-Accepting

Strategic Planner

Long-term Focused

Reading between the lines and seeing beyond your words comes naturally to them.  They are very professional in their approach and can weigh multiple perspectives together. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

E-commerce Strategy
Manages e-commerce for AliExpress in Brazil and previously set D2C and marketplace strategy for Samsung, focusing on pricing, promotions, and profit margins.
Go-to-Market Execution
Experienced in managing new product launches for direct-to-consumer channels and developing marketing campaigns with major retail partners like Magazine Luiza.
Data-Driven Commerce
Utilizes advanced Excel, Power BI, and Tableau skills for sales analysis, campaign performance tracking, and defining commercial strategies.

Media Appearances

João has no verified media appearances

Work History

7-2025
Senior E-commerce Specialist at AliExpress (Alibaba Group) at AliExpress
9-2024 - 7-2025
Product Manager at Grupo Casas Bahia
3-2023 - 9-2024
Analista Comercial Sr. at Samsung Electronics
4-2022 - 3-2023
Analista Comercial Jr. at Samsung Electronics
1-2021 - 4-2022
Retail Sales at Samsung Electronics

Education

1-2017 - 12-2023
Bacharelado from Universidade Estadual Paulista Júlio de Mesquita Filho
2013 - 2015
Técnico from ETEC Pd. Carlos Leôncio da Silva

More Information

Social Presence :

Prographics :

Exp : 7 Location : São Paulo, São Paulo, Brazil Job Level : Junior Designation : Senior E-commerce Specialist at AliExpress (Alibaba Group) at AliExpress
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Insights For Selling To João Vitor

During A Call Or A Meeting

DO's

  • Use phrases like 'your team deserves', 'best in class' etc.
  • During followups, use phone or text if needed, they should be fine
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't go over them unless you are left with no other option
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with João Vitor is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from João Vitor

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will João Vitor move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can João Vitor take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And João Vitor

Personality Compatibility


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