João Vitor Marcelino in

João Vitor Marcelino

Doer · DISC type ds
Senior E-commerce Specialist at AliExpress (Alibaba Group) at AliExpress
📍 São Paulo, São Paulo, Brazil

João Vitor Marcelino is a Senior E-commerce Specialist at AliExpress with a background in Production Engineering. He has extensive experience in commercial strategy, D2C channels, and go-to-market execution from his time at Samsung and Grupo Casas Bahia. People who have worked with him often describe him as brilliant, proactive, and visionary.

He appears deeply engaged in his professional development, showing a clear career progression through major tech and retail companies. His first international work trip to China to visit the Alibaba Group was a recent, impactful experience for him, highlighting his interest in global business operations and technology.

He recently traveled to China for a month to present projects and learn about the Alibaba Groups operations.

Read the full overview →
Experience
7 Years
Current Role
Senior E-commerce Specialist at AliExpress (Alibaba Group)
Job Level
Junior
Location
São Paulo, São Paulo, Brazil
Personality Overview

How João shows up

Risk-Accepting
Strategic Planner
Long-term Focused

Reading between the lines and seeing beyond your words comes naturally to them. They are very professional in their approach and can weigh multiple perspectives together. They exhibit a rare combination of being result-oriented but patient at the same time.

Priorities

Topics João cares about

E-commerce Strategy
Manages e-commerce for AliExpress in Brazil and previously set D2C and marketplace strategy for Samsung, focusing on pricing, promotions, and profit margins.
Go-to-Market Execution
Experienced in managing new product launches for direct-to-consumer channels and developing marketing campaigns with major retail partners like Magazine Luiza.
+5 more topics Login to view topics
Career

Work history

7-2025
Senior E-commerce Specialist at AliExpress (Alibaba Group)
AliExpress
9-2024 - 7-2025
Product Manager
Grupo Casas Bahia
3-2023 - 9-2024
Analista Comercial Sr.
Samsung Electronics
4-2022 - 3-2023
Analista Comercial Jr.
Samsung Electronics
1-2021 - 4-2022
Retail Sales
Samsung Electronics
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1-2017 - 12-2023
Bacharelado
Universidade Estadual Paulista Júlio de Mesquita Filho
2013 - 2015
Técnico
ETEC Pd. Carlos Leôncio da Silva
Social presence
in
Behavioral profile

DISC profile (public)

d

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

Other AliExpress Employees

Explore more public profiles from related professionals.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to João. Free, 10 seconds.