Bruna Torres

Judge
DISC Type : Dc

Brand Manager at AliExpress

Brazil

Overview

Bruna is a Marketing Manager at AliExpress with over 12 years of experience at tech and FMCG giants like Unilever. She specializes in turning deep consumer insights into culturally relevant brand strategies and 360° campaigns, leveraging her MBA from ESPM.

Outside of her core marketing roles, Bruna shows a keen interest in fostering new talent. She has participated as a leadership evaluator for the Unilever Future Leaders League, a global business case competition for undergraduate students, helping to identify and guide emerging professionals.

Uniquely, she has co-authored scientific publications on producing acrylic acid and L-lactic acid from sugarcane molasses.

Personality Overview

Generally Skeptic

Demanding

Quality Focused

They like to move fast and expect the same from others.  They respond well to strong and respectful communication. More than the product, they care about the impact of the product.

Topics They Care About

Cultural Branding
Her core philosophy is connecting brands to culture to generate business results, a strategy she has applied at both Unilever and AliExpress.
360° Campaigns
She has extensive experience leading large-scale integrated campaigns for major events like Black Friday, combining media, influencers, and content.
Youth Mentorship
Demonstrates a passion for developing young talent by serving as a leadership evaluator for the Unilever Future Leaders' League competition.

Media Appearances

How AliExpress is turning Singles’ Day into America’s next shopping habit. Featured in The Drum

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AliExperts: o programa do AliExpress consolida oportunidades para micro e nano criadores de conteúdo no Brasil. Featured in PR Newswire

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Work History

10-2025
Brand Manager at AliExpress
8-2025 - 10-2025
Sênior Marketing Coordinator - Home Care at Unilever
5-2023 - 7-2025
Sênior Marketing Coordinator - Personal Care at Unilever
4-2022 - 5-2023
Sênior Marketing Coordinator - Foods at Unilever
1-2020 - 3-2022
Sênior Marketing Analyst - Categories: CVL (Commercial Vehicles) And Agri at Moove

Education

1-2022 - 5-2024
Master of Business Administration - MBA from ESPM
2017 - 2017
Finance for Non-Financial Managers from FGV - Fundação Getulio Vargas

More Information

Social Presence :

Prographics :

Exp : 12 Location : Brazil Job Level : Middle Designation : Brand Manager at AliExpress
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Insights For Selling To Bruna

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Be respectful but crisp
  • Speak about competitive differentiation that your product offers

DONT's

  • Avoid being too verbose
  • Do not spend too much time focusing on product tech or features
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bruna is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Bruna

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Bruna move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Bruna take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Bruna

Personality Compatibility


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