Jo Sargeant

Enthusiast
DISC Type : i

Head of Consumer Insight & Category at Quorn Foods

Greater Leeds Area, United Kingdom

Overview

Jo Sargeant is the Head of Consumer Insight & Category at Quorn Foods, leveraging her expertise in customer research and data analytics from prior roles at Morrisons and Jet2. com. A graduate of the University of Leicester, she focuses on translating data into strategic plans.

Colleagues praise her "natural, open style" and "incredibly logical approach, " noting her ability to use insights to ensure projects succeed from inception to execution.

Personality Overview

Story Driven

Consensus Focused

Non-Confrontational

They are more about building relationships than just cutting deals.  Unlike D or C types, they are convinced more by stories and testimonials. They tend to be agreeable by nature, so take their promises with a pinch of salt.


Topics They Care About

Consumer Insight
Her entire career is focused on customer research, loyalty data analytics, and market data to influence business priorities at major consumer brands.
Category Growth
She actively manages and recruits for her team, aiming to drive the plant-based/vegetarian category in partnership with leading retailers.
Team Leadership
Frequently posts about building her Insight & Category team, showing a commitment to hiring and developing talent within her department.

Media Appearances

Jo has no verified media appearances

Work History

6-2023
Head of Consumer Insight & Category at Quorn Foods
10-2022 - 6-2023
Head of Insight and Planning at Quorn Foods
6-2020 - 10-2022
Insight and Planning Manager at Quorn Foods
3-2014 - 6-2020
Senior Customer Insights Manager at Wm Morrison Supermarkets Plc
8-2013 - 3-2014
Customer Insights Manager at Jet2.com

Education

1994 - 1997
BA from University of Leicester

More Information

Social Presence :

Prographics :

Exp : 26 Location : Greater Leeds Area, United Kingdom Job Level : Mid-senior Designation : Head of Consumer Insight & Category at Quorn Foods
URL has been copied!

Insights For Selling To Jo

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Refer to interesting customer testimonials and stress on great customer experience
  • Give them the opportunity to lead the conversation where possible

DONT's

  • Avoid overloading them with too much information
  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jo is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Jo

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Jo move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Jo take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Jo

Personality Compatibility


Other Quorn Foods Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.