Joanna Wands

Sharpshooter
DISC Type : CD

Banking and Financial Institutions, Account Director, EMEA at TRM Labs

United Kingdom

Overview

Joanna is a seasoned commercial leader at TRM Labs, specializing in RegTech adoption to combat financial crime. With over 15 years of experience, she focuses on GTM strategy for organizations in the financial services and legal sectors. Colleagues describe her as tenacious, consultative, and highly empathetic, with a notable ability to build strong client relationships.

Outside of her professional focus, Joanna values building lasting connections, illustrated by her appreciation for thoughtful gestures from former business partners. She also has a sense of humor and appreciates great customer service, sharing positive experiences when companies go the extra mile.

She holds an International Diploma in Enterprise Risk Management and a degree in Politics & International Relations from the University of Glasgow.

Personality Overview

Precise But Practical

Fast But Analytical

Thorough Evaluator

They respond well to strong and respectful communication.  They like to move fast and expect the same from others. More than the product, they care about the impact of the product.

Topics They Care About

Financial Crime Prevention
Her entire career, current role at TRM Labs, and public speaking engagements are focused on leveraging technology to prevent financial crime and fraud.
RegTech Adoption
Passionate about helping organizations use innovative technologies to enhance compliance, streamline operations, and move beyond basic regulatory requirements.
Blockchain Intelligence
Her current role is centered on delivering blockchain intelligence solutions to financial institutions to mitigate risk and prevent fraud in the crypto space.

Media Appearances

Joanna has no verified media appearances

Work History

9-2025
Banking and Financial Institutions, Account Director, EMEA at TRM Labs
9-2022 - 9-2025
Head of UK and Europe | Head of Global Sales and Partnerships at AsiaVerify
12-2020 - 10-2022
Strategic Account Director at Thomson Reuters
5-2019 - 12-2020
National Account Director at Thomson Reuters
9-2016 - 5-2019
Enterprise Business Development Manager, Risk Solutions at SAI360

Education

2016 - 2019
International Diploma in Enterprise Risk Management from Institute of Risk Management
2002 - 2006
Politics & International Relations from University of Glasgow

More Information

Social Presence :

Prographics :

Exp : 11 Location : United Kingdom Job Level : Mid-senior Designation : Banking and Financial Institutions, Account Director, EMEA at TRM Labs
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Insights For Selling To Joanna

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Make sure that you circle back fast on any action items, it wins their trust
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don’t be in a rush to invite them for a social meet and greet
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joanna is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Joanna

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Joanna move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Joanna take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Joanna

Personality Compatibility


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