Joanne Friess in

Joanne Friess

Visionary · DISC type Ds
Executive Vice President Marketing at The Bay Club Company
📍 Severna Park, Maryland, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

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Experience
22 Years
Current Role
Executive Vice President Marketing
Job Level
Leadership
Location
Severna Park, Maryland, United States
Personality Overview

How Joanne shows up

Goal-Oriented
Objective Evaluator
Risk Tolerant

They are very professional in their approach and can weigh multiple perspectives together. Reading between the lines and seeing beyond your words comes naturally to them. They might take some time to make their mind up but once they do, they don't change it easily.

Priorities

Topics Joanne cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

3-2025
Executive Vice President Marketing
The Bay Club Company
4-2022 - 8-2023
Senior Vice President Omni Marketing
Bath & Body Works
4-2019 - 4-2022
Senior Vice President Digital Marketing, Loyalty & Creative
Bath & Body Works
9-2015 - 4-2019
Vice President, Digital Marketing, Brand Strategy & Creative
Bath & Body Works
3-2013 - 9-2015
Associate Vice President, Creative & Brand
Bath & Body Works
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
Education details unavailable
Vanderbilt University
Bachelor of Arts - BA
University of New Hampshire
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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