Joanne Shia

Energizer
DISC Type : I

Brand Marketing and Partnerships at Wasserman

Los Angeles, California, United States

Overview

A seasoned brand marketing and partnerships leader with over 15 years of experience, Joanne creates integrated campaigns for major brands in sports, entertainment, and lifestyle. She manages multi-million dollar client portfolios at Wasserman, driving strategy and execution. She is a graduate of Monmouth University.

Outside of her primary role, Joanne channels her expertise into advising emerging consumer brands, such as the snack company SNOODS. She maintains a strong connection to her alma mater and follows developments within major media companies like WarnerMedia, reflecting her deep industry engagement.

She holds the unique title of "Advisor & Chief Snacking Strategist" for an up-and-coming snack brand.

Personality Overview

Big Picture Person

Imaginative

Full Of Energy

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are always positive and upbeat, so take their promises with a pinch of salt. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Experiential Marketing
Her work focuses on creating immersive brand activations, including influencer scavenger hunts and pop-up shops for clients like HBO Max and Hulu.
Sports & Entertainment
Her career is centered in the sports and entertainment sectors, where she leads high-profile partnerships and manages relationships with major clients.
Supporting Women Leaders
She has publicly shared her pride in working for an agency committed to elevating female leaders, particularly through partnerships supporting women in sports.

Media Appearances

Joanne has no verified media appearances

Work History

1-2023
Brand Marketing and Partnerships at Wasserman
1-2024
Advisor & Chief Snacking Strategist at S'NOODS
6-2022 - 12-2023
Vice President, Brand Experiences at CSM Sport & Entertainment
10-2019 - 5-2022
Senior Account Director, Brand Experiences at CSM Sport & Entertainment
12-2017 - 10-2019
Director, Account Management at CSM Sport & Entertainment

Education

2004 - 2008
BA from Monmouth University

More Information

Social Presence :

Prographics :

Exp : 11 Location : Los Angeles, California, United States Job Level : Junior Designation : Brand Marketing and Partnerships at Wasserman
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Insights For Selling To Joanne

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Use phrases like ‘people will love’, ‘massive impact’ etc.

DONT's

  • Avoid overloading them with too much detail
  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t be too formal, focus on building comfort and trust

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joanne is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Joanne

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Joanne move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Joanne take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Joanne

Personality Compatibility


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