Joanne Shia in

Joanne Shia

Energizer · DISC type I
Brand Marketing and Partnerships at Wasserman
📍 Los Angeles, California, United States

A seasoned brand marketing and partnerships leader with over 15 years of experience, Joanne creates integrated campaigns for major brands in sports, entertainment, and lifestyle. She manages multi-million dollar client portfolios at Wasserman, driving strategy and execution. She is a graduate of Monmouth University.

Outside of her primary role, Joanne channels her expertise into advising emerging consumer brands, such as the snack company SNOODS. She maintains a strong connection to her alma mater and follows developments within major media companies like WarnerMedia, reflecting her deep industry engagement.

She holds the unique title of "Advisor & Chief Snacking Strategist" for an up-and-coming snack brand.

Read the full overview →
Experience
11 Years
Current Role
Brand Marketing and Partnerships
Job Level
Junior
Location
Los Angeles, California, United States
Personality Overview

How Joanne shows up

Big Picture Person
Imaginative
Full Of Energy

They are not always early adopters but can be pursuaded by leveraging strong relationships. They are always positive and upbeat, so take their promises with a pinch of salt. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Priorities

Topics Joanne cares about

Experiential Marketing
Her work focuses on creating immersive brand activations, including influencer scavenger hunts and pop-up shops for clients like HBO Max and Hulu.
Sports & Entertainment
Her career is centered in the sports and entertainment sectors, where she leads high-profile partnerships and manages relationships with major clients.
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Career

Work history

1-2023
Brand Marketing and Partnerships
Wasserman
1-2024
Advisor & Chief Snacking Strategist
S'NOODS
6-2022 - 12-2023
Vice President, Brand Experiences
CSM Sport & Entertainment
10-2019 - 5-2022
Senior Account Director, Brand Experiences
CSM Sport & Entertainment
12-2017 - 10-2019
Director, Account Management
CSM Sport & Entertainment
In the press

Media appearances

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Education
2004 - 2008
BA
Monmouth University
Social presence
in
Behavioral profile

DISC profile (public)

I

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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