Jodie Lane

Observer
DISC Type : ic

Head of Events Marketing, Category and Stores at Marks and Spencer

Berkhamsted, England, United Kingdom

Overview

Jodie has no verified overview

Personality Overview

Example Seeker

Value Driven

Curious

They ask a lot of questions and rely heavily on information and collaterals.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally good communicators and can be hard to convince.

Topics They Care About

Jodie has no verified topics they care about

Media Appearances

Jodie has no verified media appearances

Work History

8-2022
Head of Events Marketing, Category and Stores at Marks and Spencer
2-2019 - 8-2022
Head of Marketing - M&S Own Brands at Marks and Spencer
5-2017 - 2-2019
Head of Brand & Marketing - Food at Marks and Spencer
3-2016 - 5-2017
Senior Marketing Manager at Marks and Spencer
7-2013 - 3-2016
Marketing Manager - Food at Marks and Spencer

Education

2004 - 2006
Chartered Institute of Marketing - Post-Graduate Diploma from Cambridge Marketing College
1999 - 2002
2:1 from The University of Manchester

More Information

Social Presence :

Prographics :

Exp : 21 Location : Berkhamsted, England, United Kingdom Job Level : Mid-senior Designation : Head of Events Marketing, Category and Stores at Marks and Spencer
URL has been copied!

Insights For Selling To Jodie

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Focus on immediate action-items rather than the larger goals
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Avoid making offhand commitments
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jodie is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Jodie

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Jodie move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Jodie take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Jodie

Personality Compatibility


Other Marks and Spencer Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.