Joe Francis

Enthusiast
DISC Type : i

Brand Operations Director at Gymshark

West Midlands, England, United Kingdom

Overview

Joe Francis is a foundational member of Gymshark, having been the companys first employee. He has progressed through multiple leadership roles, shaping logistics, customer experience, and now serves as the Brand Operations Director, overseeing the brands strategic and operational execution. His career reflects a deep, multi-faceted understanding of the business.

Outside of work, Joe is committed to community and charitable causes, participating in demanding physical challenges like the Yorkshire 3 Peaks to fundraise for childrens hospitals. He recently got married in July 2024, highlighting a significant personal milestone alongside his professional dedication.

As the brother of founder Ben Francis, Joe has been integral to Gymsharks journey from a garage startup to a global brand.

Personality Overview

Amiable & Agreeable

Optimistic

Consensus Focused

They agree with others often, so exercise caution when relying on their word.  They are more about building relationships than just cutting deals. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Scaling Customer Experience
As the former Director of Customer Experience, he focused on building the function and hiring analysts to put the community at the center of decision-making.
Charitable Fundraising
Actively participates in and promotes team fundraising events, such as endurance challenges, to support organizations like the Birmingham Children's Hospital.
Developing Talent
Identified as a leader who takes risks on new talent, having given a key employee their first break at Gymshark with no prior experience.

Media Appearances

Gymshark's Returns Story | Interview with Joe Francis. Featured in Vimeo

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Gymshark's Returns Story | Interview with Joe Francis. Featured in Vimeo

See Now

Work History

1-2026
Brand Operations Director at Gymshark
10-2023 - 1-2026
Customer Experience Director at Gymshark
8-2019 - 1-2026
Customer Support Director at Gymshark
1-2018 - 8-2019
Head Of Logistics at Gymshark
7-2015 - 2-2018
Operations Manager at Gymshark

Education

2008 - 2013
High School from South Bromsgrove High School

More Information

Social Presence :

Prographics :

Exp : 12 Location : West Midlands, England, United Kingdom Job Level : Mid-senior Designation : Brand Operations Director at Gymshark
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Insights For Selling To Joe

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Compliment them about their personality if you get a chance
  • Give them the opportunity to lead the conversation where possible

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joe is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Joe

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Joe move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Joe take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Joe

Personality Compatibility


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