Joe Francis in

Joe Francis

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Brand Operations Director at Gymshark
📍 West Midlands, England, United Kingdom

Joe Francis is a foundational member of Gymshark, having been the companys first employee. He has progressed through multiple leadership roles, shaping logistics, customer experience, and now serves as the Brand Operations Director, overseeing the brands strategic and operational execution. His career reflects a deep, multi-faceted understanding of the business.

Outside of work, Joe is committed to community and charitable causes, participating in demanding physical challenges like the Yorkshire 3 Peaks to fundraise for childrens hospitals. He recently got married in July 2024, highlighting a significant personal milestone alongside his professional dedication.

As the brother of founder Ben Francis, Joe has been integral to Gymsharks journey from a garage startup to a global brand.

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Experience
12 Years
Current Role
Brand Operations Director
Job Level
Mid-senior
Location
West Midlands, England, United Kingdom
Personality Overview

How Joe shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Joe cares about

Scaling Customer Experience
As the former Director of Customer Experience, he focused on building the function and hiring analysts to put the community at the center of decision-making.
Charitable Fundraising
Actively participates in and promotes team fundraising events, such as endurance challenges, to support organizations like the Birmingham Children's Hospital.
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Career

Work history

1-2026
Brand Operations Director
Gymshark
10-2023 - 1-2026
Customer Experience Director
Gymshark
8-2019 - 1-2026
Customer Support Director
Gymshark
1-2018 - 8-2019
Head Of Logistics
Gymshark
7-2015 - 2-2018
Operations Manager
Gymshark
In the press

Media appearances

Gymshark's Returns Story | Interview with Joe Francis. Featured in Vimeo
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Gymshark's Returns Story | Interview with Joe Francis. Featured in Vimeo
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Education
2008 - 2013
High School
South Bromsgrove High School
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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