Joe Lichtenberg

Visionary
DISC Type : Ds

Global Head of Product and Industry Marketing, Data Management at InterSystems

Greater Boston, United States

Overview

Joe has no verified overview

Personality Overview

Objective Evaluator

Fast But Thoughtful

Early Adopter

They are very professional in their approach and can weigh multiple perspectives together.  They exhibit a rare combination of being result-oriented but patient at the same time. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Joe has no verified topics they care about

Media Appearances

Joe has no verified media appearances

Work History

10-2017
Global Head of Product and Industry Marketing, Data Management at InterSystems
4-2006 - 10-2017
Marketing Strategy, Product and Industry Solutions Marketing, and Business Development at Light Mountain Consulting
8-2004 - 3-2006
Vice President Marketing at Cape Clear Software (Acquired by Workday)
4-2002 - 7-2004
Vice President Marketing at Bowstreet (Acquired by IBM)
1989 - 2000
Vice President Product Marketing at Parametric Technology Corporation / PTC

Education

BS from University of Vermont
MS from Boston University

More Information

Social Presence :

Prographics :

Exp : 35 Location : Greater Boston, United States Job Level : Mid-senior Designation : Global Head of Product and Industry Marketing, Data Management at InterSystems
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Insights For Selling To Joe

During A Call Or A Meeting

DO's

  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Focus on the results that your product produces, expect some strategic questions in return
  • Stick to your standard pitch and qualifying script, don't try to wing it

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joe is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Joe

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Joe move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Joe take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Joe

Personality Compatibility


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