Joel Cano

Sharpshooter
DISC Type : CD

Director of Technology Transfer at TECNOLÓGICO DE MONTERREY

Miguel Hidalgo, Mexico City, Mexico

Overview

Joel is the Director of Technology Transfer at Tecnológico de Monterrey, focused on commercializing intellectual property by connecting deep-tech startups with venture capital in Latin America. An ex-Microsoft employee, he holds diplomas from Columbia Business School and ITAM. People who have worked with him describe him as visionary, innovative, and a true marketing expert.

His personal interests lie in the future of finance and digital assets. He actively posts about the tokenization of intangible assets, the rise of synthetic assets in blockchain ecosystems, and the societal transformation driven by decentralized networks like Bitcoin.

Unique fact: Joel is currently managing a portfolio to develop over 25 science and technology spinoffs from university research by 2030.

Personality Overview

Fast But Analytical

ROI Driven

Thorough Evaluator

They like to move fast and expect the same from others.  They respond well to strong and respectful communication. They prefer to be the ones controlling the conversation or defining the terms.

Topics They Care About

Deep-Tech Investing
His primary role involves connecting science-based and deep-tech startups with venture capital and mentor networks to catalyze the Latin American ecosystem.
IP Commercialization
He manages the intellectual property portfolio for a major university and believes IP is the strategic launchpad for the innovation Mexico needs.
Asset Tokenization
He has direct experience with DeFi platforms tokenizing intangible assets and actively follows the trend of creating digital twins for all asset classes on the blockchain.

Media Appearances

Joel has no verified media appearances

Work History

11-2025
Director of Technology Transfer at TECNOLÓGICO DE MONTERREY
4-2025 - 11-2025
Interim Director Technology Transfer at TECNOLÓGICO DE MONTERREY
5-2022 - 11-2025
Director Of Business Development for Science-based and Deep-Tech Spinoffs at TECNOLÓGICO DE MONTERREY
10-2022
Strategic Advisor at GNA-Global Nano Additives
12-2019
Strategic Advisor and Investor at E-fectivo

Education

1991 - 1991
Diploma from Instituto Tecnológico Autónomo de México
1997 - 1997
Diploma from Columbia Business School

More Information

Social Presence :

Prographics :

Exp : 27 Location : Miguel Hidalgo, Mexico City, Mexico Job Level : Mid-senior Designation : Director of Technology Transfer at TECNOLÓGICO DE MONTERREY
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Insights For Selling To Joel

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Objectively showcase the impact that your product creates
  • Be respectful but crisp

DONT's

  • Don't try too hard to forge relationships with them
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joel is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Joel

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Joel move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Joel take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Joel

Personality Compatibility


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