John Tay

Observer
DISC Type : ic

AI Marketing Manager (GTM Engineering) at Riverside

Singapore

Overview

John has no verified overview

Personality Overview

Value Driven

Assertive

Curious

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

John has no verified topics they care about

Media Appearances

John has no verified media appearances

Work History

10-2025
AI Marketing Manager (GTM Engineering) at Riverside
1-2025
AI Marketing Strategist at 10xPlaybooks
2022 - 2024
Marketing Lead at Imaginary Ones
2019 - 2022
Meta Ads Educator & Curriculum Designer at Equinet Academy
2018 - 2022
Performance Marketing Lead at Secret Hideout

Education

2010 - 2014
Bachelor of Engineering - BE from Nanyang Technological University Singapore

More Information

Social Presence :

Prographics :

Exp : 11 Location : Singapore Job Level : Middle Designation : AI Marketing Manager (GTM Engineering) at Riverside
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Insights For Selling To John

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Avoid making offhand commitments
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with John is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from John

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will John move?

  • They like to analyze well and then make their decisions.
  • Can John take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And John

Personality Compatibility


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