Jon Shaw

Initiator
DISC Type : Di

Consumer Operations Director at VodafoneThree

London Area, United Kingdom

Overview

Jon Shaw is the Consumer Operations Director at VodafoneThree, where he is a member of the UK board. He leads a global team of 15, 000 and is responsible for implementing AI to enhance customer experience and operational efficiency. People who have worked with him describe him as an inspirational leader who moves at pace.


When he was Head of UK Retail at Vodafone, his division delivered a 48% increase in year-on-year sales while reducing costs by 23% in his first 12 months.

Personality Overview

Conviction Driven

Risk-Accepting

Friendly Challenger

They respond well to objective pitches but also attach some value to relationships.  They measure a product on its merit but can be influenced by strong testimonials. They usually prefer to drive the conversation.

Topics They Care About

Customer Experience
He is focused on setting new standards for customer care, having previously delivered Vodafone's best-ever complaints performance and its first #1 position in Net Promoter Score.
Retail Transformation
He is currently leading the transformation and consolidation of Vodafone and Three retail stores across the UK, reaffirming a strong commitment to the high street.
AI in Operations
He is responsible for introducing AI into UK operations to improve both efficiency and the overall customer experience, viewing it as a tool to help employees.

Media Appearances

How we’re working to make VodafoneThree the #1 telco for customer experience. Featured in VodafoneThree

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Jon Shaw - Vodafone UK News Centre. Featured in Vodafone UK News Centre

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Jon Shaw: How we're making VodafoneThree #1 for CX. Featured in Vodafone UK News Centre

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Work History

6-2025
Consumer Operations Director at VodafoneThree
9-2022 - 6-2025
Commercial Operations Director at Vodafone
1-2018 - 9-2022
Head of UK Sales Channels ( Retail, Telesales, online and Indirect channels ) at Vodafone
1-2017 - 1-2018
Head of retail and Indirect , Vodafone UK at Vodafone
12-2014 - 12-2016
Head of UK Retail at Vodafone

Education

1996 - 1999
BA hons from London Metropolitan University

More Information

Social Presence :

Prographics :

Exp : 25 Location : London Area, United Kingdom Job Level : Mid-senior Designation : Consumer Operations Director at VodafoneThree
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Insights For Selling To Jon

During A Call Or A Meeting

DO's

  • Focus on the big picture and the strategic value of your product
  • Get them to a point where they are ready to bat for your product internally
  • Refer to testimonials from well known people to highlight the value of your product

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don't be unorganized, be prepared for the pitch
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jon is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Jon

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Jon move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Jon take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Jon

Personality Compatibility


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