Jonathan Bertrand

Initiator
DISC Type : Di

Advisory Council Member at Montclair State University

United States

Overview

Jonathan N. Bertrand is a social entrepreneur and the founder of the Social Media Research Institute. He originated the Social Media Harm Reduction (SMHR) framework, a global movement focused on addressing the impacts of social media use and advancing international policy reform.

He is actively involved in community and professional development as a Board Member for The Purpose Outreach Center and a member of the American Society of Young Professionals. His corporate interests include major technology and media companies like IBM and WarnerMedia.

Unique Fact: His SMRI Beta Application was the first of its kind to be officially approved and adopted by a U. S. school district.

Personality Overview

Confident

Risk-Accepting

Impact-Oriented

They measure a product on its merit but can be influenced by strong testimonials.  They usually prefer to drive the conversation. They don’t mind taking a stand if they believe in something.

Topics They Care About

Social Media Harm
He created the Social Media Harm Reduction (SMHR) framework and leads global efforts through his Social Media Research Institute to protect users.
Global Policy Reform
Advocates for internationally aligned educational standards and policy reform for social media, referencing Australia's approach as a potential model for a global shift.
Educational Technology
His institute successfully delivered a beta application to support 1, 500 students in a North Carolina school district, emphasizing education as a core mission.

Media Appearances

Jonathan has no verified media appearances

Work History

3-2025
Advisory Council Member at Montclair State University
10-2025
Member at American Society of Young Professionals
10-2024
Board Member at The Purpose Outreach Center
1-2020
Founder / Owner at Social Media Research Institute
7-2020 - 5-2025
Admission at Full Sail University

Education

3-2014 - 12-2016
Education details unavailable from Florida Agricultural and Mechanical University
Social Media Studies from Social Media Research Institute

More Information

Social Presence :

Prographics :

Exp : 6 Location : United States Job Level : Leadership Designation : Advisory Council Member at Montclair State University
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Insights For Selling To Jonathan

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Clearly address the competitive aspects
  • Look like someone who is on top of their game

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don't be unorganized, be prepared for the pitch
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jonathan is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Jonathan

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Jonathan move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Jonathan take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Jonathan

Personality Compatibility


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