Jonathan Crooks

Questioner
DISC Type : c

Head of IT at CDE Group

Belfast, Northern Ireland, United Kingdom

Overview

As Head of IT at CDE Group, Jonathan has over 10 years of experience specializing in IT infrastructure, support, and security. He focuses on modernizing systems and leading his teams to support a fast-growing global company. He is a graduate of Ulster University and holds PRINCE2 and ITIL certifications.



He recently participated in a hands-on ransomware attack simulation to build a playbook on best practices for incident response planning.

Personality Overview

Systematic

Cautious & Analytical

Price-Sensitive

They prefer to fully evaluate every situation.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Cybersecurity & Ransomware
Actively engages in developing incident response plans, recently participating in a hands-on ransomware attack simulation with Telefónica Tech and Rubrik.
IT Team Development
Focuses on building and mentoring successful IT teams to support a fast-paced global company and is actively hiring for several key roles.
Infrastructure Modernization
A core professional focus is modernizing the company's IT infrastructure to deliver the best user experience while maintaining high security standards.

Media Appearances

Jonathan has no verified media appearances

Work History

9-2025
Head of IT at CDE Group
3-2020 - 10-2025
IT Manager at CDE Group
1-2018 - 3-2020
IT Infrastructure Engineer at CDE Group
4-2012 - 5-2016
IT Support Engineer at Westland Horticulture Ltd

Education

2008 - 2011
Bachelor of Science - BS from Ulster University
2013 - 2013
Advanced Diploma in Management Practice from Parity

More Information

Social Presence :

Prographics :

Exp : 12 Location : Belfast, Northern Ireland, United Kingdom Job Level : Mid-senior Designation : Head of IT at CDE Group
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Insights For Selling To Jonathan

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Emphasise more on facts and measurable benefits
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jonathan is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Jonathan

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Jonathan move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Jonathan take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Jonathan

Personality Compatibility


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