Jorge Garcia Martell, CPA

Energizer
DISC Type : I

Chief Financial Officer at OneSpan

Greater Boston, United States

Overview

Jorge Garcia Martell is the Chief Financial Officer at OneSpan, bringing over 20 years of financial and strategic leadership experience. A Certified Public Accountant, his expertise includes M&A strategy, global treasury, and revenue operations, honed through senior finance roles at companies like Extreme Reach, Sapient, and KPMG.

He has a proven track record of executing global growth strategies and transforming the finance function in technology and advertising logistics companies.

Personality Overview

Imaginative

Informal

Relationship Oriented

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are people oriented, friendly and like creating new connections. They excel at seeing the bigger picture, and the long-term impact of their decisions.

Topics They Care About

M&A Strategy
He played an integral role in executing the global growth strategy through M&A at both Extreme Reach and Sapient, making it a core part of his expertise.
Financial Transformation
His career progression through increasingly senior roles, including Corporate Controller and VP of Finance, highlights a focus on evolving and leading financial departments.
Digital Security
As CFO of OneSpan, a digital agreements security company, he is deeply involved in the financial strategy of the cybersecurity and fraud prevention industry.

Media Appearances

OneSpan Appoints New Chief Financial Officer Jorge Martell. Featured in The Globe and Mail

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Onespan CFO Jorge Garcia Martell Reports Sale of Common Shares. Featured in Sahm Capital

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Work History

9-2022
Chief Financial Officer at OneSpan
7-2016 - 9-2022
Chief Financial Officer at Extreme Reach
4-2015 - 7-2016
Vice President of Finance, Corporate Controller at Extreme Reach
9-2012 - 3-2015
Assistant Corporate Controller, Director of Finance, and Treasurer at Sapient
4-2012 - 9-2012
Director of Technical Accounting, Policy and External Reporting at ABM Industries

Education

1995 - 1999
BS from Institute of Technology and Higher Studies of Monterrey

More Information

Social Presence :

Prographics :

Exp : 15 Location : Greater Boston, United States Job Level : Leadership Designation : Chief Financial Officer at OneSpan
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Insights For Selling To Jorge

During A Call Or A Meeting

DO's

  • Be friendly and entertaining in your conversation
  • Talk about their team and how your product will help them do things better and easier
  • Use phrases like ‘people will love’, ‘massive impact’ etc.

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t be excessively objective, be a storyteller

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jorge is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Jorge

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Jorge move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Jorge take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Jorge

Personality Compatibility


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