Jose Ignacio Iturbide Haces

Critic
DISC Type : C

Global Commercial Development & Sales Operations Head at Mabe Corporativo

Mexico City Metropolitan Area

Overview

Jose Ignacio is the Global Commercial Development and Sales Operations Head at Mabe Corporativo, bringing extensive experience from leadership roles at Danone, Grupo AJE, and Coca-Cola FEMSA. He is an alumnus of the Texas McCombs School of Business, where he earned his MBA.

He demonstrates a strong commitment to continuous learning, recently earning certifications in strategic leadership from Harvard Business Publishing and in analytics for strategic growth, focusing on AI and customer insights. His career shows a deep expertise in both Latin American and Asian markets.

He has driven significant growth in past roles, including a 32% year-over-year increase in modern trade channels at Grupo AJE.

Personality Overview

Objective Thinker

ROI Driven

Information Seeker

They prefer to do logical analysis and value evidence over emotions.  They enjoy working alone and do not rely on others very often. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Commercial Strategy
Leads global commercial development and sales operations at Mabe, with a background in business planning, M&A assessments, and market expansion at companies like Grupo AJE.
Data-Driven Growth
Recently earned a certification in "Analytics for Strategic Growth: AI, Smart Data, and Customer Insights," signaling a focus on using data for business decisions.
Retail & Trade Marketing
Has deep experience defining strategy for traditional trade, convenience stores, and modern trade channels with major CPG brands like Danone and Coca-Cola FEMSA.

Media Appearances

Jose has no verified media appearances

Work History

9-2018
Global Commercial Development & Sales Operations Head at Mabe Corporativo
1-2017 - 8-2018
Shopper strategy & trade marketing DCC Head at Danone
12-2015 - 12-2016
North LatAm & Asia Operational Planning Head at Grupo AJE
4-2015 - 12-2015
North LATAM Key accounts Director at Grupo AJE
12-2010 - 4-2015
Mexico &Central America modern trade strategy & market development Senior manager at Coca-Cola FEMSA

Education

2009 - 2011
Master of Business Administration (M.B.A.) from Texas McCombs School of Business
2009 - 2011
Master of Business Administration (M.B.A.) from Tecnologico de Monterrey, Campus Santa Fe

More Information

Social Presence :

Prographics :

Exp : 22 Location : Mexico City Metropolitan Area Job Level : N/A Designation : Global Commercial Development & Sales Operations Head at Mabe Corporativo
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Insights For Selling To Jose Ignacio

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Tell them what ROI they can expect
  • Be formal and objective, they will appreciate it more

DONT's

  • Do not use very emotional or colorful language
  • Don't give superficial answers, they are easily rattled by them
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jose Ignacio is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Jose Ignacio

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Jose Ignacio move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Jose Ignacio take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Jose Ignacio

Personality Compatibility


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