Josefina Zavala Villicaña
Login to view DISC.Josefina Zavala Villicaña is a financial sector executive with over 20 years of experience, currently serving as the Director of CRM Analytics at Grupo Financiero Banorte. She specializes in designing data-driven strategies to boost profitability. Colleagues describe her as results-focused, with high ethical standards and strong professional commitment.
Recently, she was a featured speaker at the Forbes Mujeres Poderosas (Most Powerful Women) Forum, discussing female leadership in the financial industry.
She uniquely applies principles of behavioral economics and cognitive biases to develop and implement impactful financial strategies.
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DISC behavioral profile
Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.
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