Josefina Zavala Villicaña

Questioner
DISC Type : c

Director CRM Analítica at Grupo Financiero Banorte

Mexico

Overview

Josefina Zavala Villicaña is a financial sector executive with over 20 years of experience, currently serving as the Director of CRM Analytics at Grupo Financiero Banorte. She specializes in designing data-driven strategies to boost profitability. Colleagues describe her as results-focused, with high ethical standards and strong professional commitment.

Recently, she was a featured speaker at the Forbes Mujeres Poderosas (Most Powerful Women) Forum, discussing female leadership in the financial industry.

She uniquely applies principles of behavioral economics and cognitive biases to develop and implement impactful financial strategies.

Personality Overview

Cautious & Analytical

Value Seeker

Systematic

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  It is quite likely of them to ask for pricing or other concessions. They prefer to do thorough analysis of any situation.

Topics They Care About

Data-Driven CRM
Leads analytical CRM for Banorte, focusing on designing strategies that increase revenue and profitability by understanding customer data.
Women in Finance
A featured panelist at the 2024 Forbes Most Powerful Women Forum, speaking on the topic of female leadership within the financial sector.
Behavioral Economics
Applies insights on cognitive biases to design effective customer initiatives and enhance financial product performance.

Media Appearances

Josefina has no verified media appearances

Work History

6-2015
Director CRM Analítica at Grupo Financiero Banorte
1-2015 - 5-2015
Subdirector de red comercial de sucursales zona metro at HSBC
4-2012 - 12-2014
Credit Card Early Tenure Portfolio Management at HSBC
11-2007 - 4-2012
Gerente de Producto de Tarjeta de Crédito at HSBC
7-2003 - 7-2004
Supervisor del centro de contacto at Banco Internacional BITAL

Education

2018 - 2018
Programa Especial Formación Directiva from BANORTE/IPADE
2014 - 2014
Advanced Leadership Core Program. from HSBC/IPADE

More Information

Social Presence :

Prographics :

Exp : 22 Location : Mexico Job Level : Mid-senior Designation : Director CRM Analítica at Grupo Financiero Banorte
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Insights For Selling To Josefina

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Back up any claims with data and numbers

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Josefina is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Josefina

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Josefina move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Josefina take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Josefina

Personality Compatibility


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