Josh Turley

Pioneer
DISC Type : Dsi

Regional Council Member - Southwest Region at NAFA Fleet Management Association

Peoria, Arizona, United States

Overview

Josh Turley is the CEO of RTA: The Fleet Success Company, a third-generation family business he has transformed into a modern SaaS powerhouse. A graduate of Arizona State Universitys W. P. Carey School of Business and a published author, he is passionate about instilling intentional company culture within the fleet industry.

Outside of work, Josh is an avid reader of leadership books and thriller novels. He enjoys spending time outdoors with his wife and eight children, which includes adventures like running Ford Raptors through the deserts of Arizona and Mexico and off-roading in Baja California.

He hosts "The Fleet Success Show, " a leading podcast where he shares insights on fleet management, leadership, and operational efficiency.

Personality Overview

Friendly But Fast

Driven But Considerate

Dynamic But Sincere

They have the unique ability to win both love and respect from their team (or outsiders)  If they are convinced, they can become very strong champions for your product They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Company Culture
He believes organizational health is the most critical factor for success and is a personal passion mission for him to teach to others in the fleet industry.
Fleet Success
He co-authored "The Fleet Success Playbook" and built his company's mission around helping fleets master stakeholder satisfaction, culture, resource efficiency, and risk management.
Leadership Development
Frequently speaks on leadership, hosts podcast episodes on the topic, and believes his primary role as CEO is to build the team and set the vision.

Media Appearances

Josh has no verified media appearances

Work History

1-2025
Regional Council Member - Southwest Region at NAFA Fleet Management Association
1-2023 - 1-2025
Regional Council Chair - Southwest Region at NAFA Fleet Management Association
4-2021
Host at The Fleet Success Show
1-2020 - 1-2023
Chapter Chair - Arizona at NAFA Fleet Management Association
8-2015
CEO at RTA Fleet Management Software

Education

2013 - 2014
Master of Science (M.S.) from W. P. Carey School of Business – Arizona State University
2010 - 2012
Bachelor of Science from W. P. Carey School of Business – Arizona State University
2008 - 2010
Associates from Glendale Community College

More Information

Social Presence :

Prographics :

Exp : 23 Location : Peoria, Arizona, United States Job Level : Leadership Designation : Regional Council Member - Southwest Region at NAFA Fleet Management Association
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Insights For Selling To Josh

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Keep your pitch focused on the impact but nurture the relationship too
  • During followups, use calls or text if needed, they should be fine

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal during the early interactions even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Josh is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Josh

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Josh move?

  • They are generally fast movers and can take quick decisions
  • Can Josh take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Josh

Personality Compatibility


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