Juan Coronado

Critic
DISC Type : C

Sr Manager Procurement - Data Analytics & Insights at BAT

Monterrey, Nuevo León, Mexico

Overview

Juan is a Senior Manager of Procurement for Data Analytics & Insights at BAT, specializing in transforming organizational data into valuable business intelligence. A graduate of Tecnológico de Monterrey, he is adept with tools like Tableau and Power BI. Colleagues describe him as a dedicated leader with a strong capacity for resolving complex problems.

He is passionate about leveraging technology and innovation as powerful tools to benefit organizations and foster a data-driven culture. This interest extends to the continuous search for more efficient and effective ways to improve organizational processes, reflecting a deep-seated enthusiasm for holistic, data-informed operational enhancements.

At a previous company, Juan led a project using predictive AI algorithms to successfully reduce early turnover in blue-collar positions.

Personality Overview

Information Seeker

Precise

Objective Thinker

They enjoy working alone and do not rely on others very often.  Unless the value is proven by data, they are unlikely to value fancy features. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Data-Driven Culture
His career focuses on using data analysis and visualization tools to generate insights and promote a data-based culture within organizations.
Predictive Analytics
He led a project using predictive AI algorithms for recruitment with the specific goal of reducing early employee turnover at a previous role.
Process Optimization
He expresses a strong interest in the "continuous search and implementation of more efficient and effective ways to carry out organizational processes. "

Media Appearances

Juan has no verified media appearances

Work History

7-2025
Sr Manager Procurement - Data Analytics & Insights at BAT
11-2024 - 7-2025
Business Intelligence SSr Advanced Developer - USA at Capital One
8-2021 - 8-2024
Global HR Talent Analytics and Project Management Leader at Vertiv
10-2019 - 8-2021
Global Talent Analytics Coordinator at Arca Continental
8-2017 - 10-2019
Global HR Business Process Analyst at Steelcase

Education

2024 - 2025
Certification Data Scientist from Tecnológico de Monterrey
3-2023 - 9-2023
Diploma from Tecnológico de Monterrey

More Information

Social Presence :

Prographics :

Exp : 8 Location : Monterrey, Nuevo León, Mexico Job Level : Middle Designation : Sr Manager Procurement - Data Analytics & Insights at BAT
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Insights For Selling To Juan

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be ready for penetrating questions and critical examination of your pitch
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t rush them till they have clearly gotten all the necessary information
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Juan is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Juan

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Juan move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Juan take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Juan

Personality Compatibility


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