Julia Taunay Perez
Login to view DISC.Julia is the Head of Data & Tech at Origin, leading the team after her own company, Lumen Data Intelligence, was integrated into Origin. With a PhD from USP, she is a specialist in applying machine learning and AI to business strategy, particularly within the creative industries. Colleagues describe her as innovative, dynamic, and dedicated.
Outside of her primary role, Julia has a deep academic and professional interest in the film and television industry, researching predictive models for box office success. She is also described as a city enthusiast, having previously advised on research projects related to urban mobility in São Paulo.
Her PhD research focused on using machine learning to predict the box office success of Brazilian films.
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