Julia Taunay Perez in

Julia Taunay Perez

Evaluator · DISC type sdc
Head of Data & Tech at Origin
📍 Greater São Paulo Area, Brazil

Julia is the Head of Data & Tech at Origin, leading the team after her own company, Lumen Data Intelligence, was integrated into Origin. With a PhD from USP, she is a specialist in applying machine learning and AI to business strategy, particularly within the creative industries. Colleagues describe her as innovative, dynamic, and dedicated.

Outside of her primary role, Julia has a deep academic and professional interest in the film and television industry, researching predictive models for box office success. She is also described as a city enthusiast, having previously advised on research projects related to urban mobility in São Paulo.

Her PhD research focused on using machine learning to predict the box office success of Brazilian films.

Read the full overview →
Experience
9 Years
Current Role
Head of Data & Tech
Job Level
Mid-senior
Location
Greater São Paulo Area, Brazil
Personality Overview

How Julia shows up

Hard To Convince
Fast But Analytical
Quality Focused

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Priorities

Topics Julia cares about

AI in Creative Industries
Her doctoral research and multiple academic papers focus on applying machine learning to predict audience engagement and box office success for films and television.
Tech Entrepreneurship
She has co-founded two technology companies, Lumen Data Intelligence (focused on AI) and Delta Goal, demonstrating a strong entrepreneurial background and drive.
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Career

Work history

8-2025
Head of Data & Tech
Origin
3-2023
Co-Founder
Delta Goal
5-2018
Co-Founder
Lumen Data Intelligence
8-2020 - 12-2023
Professora Auxiliar
Insper
2-2016 - 11-2023
Pesquisadora
Escola Politécnica da USP
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2-2016 - 11-2022
Doutorado
Escola Politécnica da USP
2008 - 2010
Mestrado
USP - Universidade de São Paulo
Social presence
in
Behavioral profile

DISC profile (public)

s

Steadiness (S)

Steadiness (S) reflects the degree to which a person is likely to focus on cooperation, support and taking everyone along. Those scoring high tend to be consistent and calm.

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