Karen Babbar

Inquirer
DISC Type : cd

Head of Marketing at Popular Bank

New York City Metropolitan Area, United States

Overview

Karen has no verified overview

Personality Overview

ROI Conscious

Judgemental

Hard To Convince

They respond well to confident salespeople.  They can be nudged to make faster decisions by offering what they value. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Karen has no verified topics they care about

Media Appearances

Karen has no verified media appearances

Work History

2-2026
Head of Marketing at Popular Bank
1-2022
Marketing and Comms Lead at Immersive Finance
8-2015 - 12-2021
SVP, Regional Head of Marketing Private Banking, Americas at HSBC
6-2013 - 8-2015
SVP Marketing, Regional Head of Customer Strategy and Insights, North America at HSBC
6-2011 - 6-2013
SVP Marketing, Head of Campaign Management and Customer Development at HSBC

Education

MBA from Ibmec
1993 - 1996
BC from Universidade Federal do Paraná

More Information

Social Presence :

Prographics :

Exp : 28 Location : New York City Metropolitan Area, United States Job Level : Mid-senior Designation : Head of Marketing at Popular Bank
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Insights For Selling To Karen

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Refer to testimonials from others in similar positions
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Do not give up if they are not convinced, try again with a different approach
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Karen is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Karen

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Karen move?

  • Their decision making speed is somewhere in the middle.
  • Can Karen take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Karen

Personality Compatibility


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