Karen Rodríquez Bú

Activist
DISC Type : Cd

Director of Digital Transformation for Open Education at Tecnológico de Monterrey

Monterrey, Nuevo León, Mexico

Overview

Karen has no verified overview

Personality Overview

Value Conscious

Meticulous

Logical And Quick

They respond well to confident salespeople.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Karen has no verified topics they care about

Media Appearances

Karen has no verified media appearances

Work History

6-2025
Director of Digital Transformation for Open Education at Tecnológico de Monterrey
5-2018 - 5-2025
Chief Information Officer (CIO) at Universidad Tecmilenio
1-2017 - 10-2017
Chief Information Officer (CIO) at Grupo Vigia
5-1996 - 4-2016
Senior IT Manager / Business Intelligence & CRM Leadership at Alestra

Education

6-2021 - 6-2021
Business Administration and Management from Yale School of Management
10-2021 - 10-2021
Sustainable Development Goals from UBC Sauder School of Business

More Information

Social Presence :

Prographics :

Exp : 28 Location : Monterrey, Nuevo León, Mexico Job Level : Mid-senior Designation : Director of Digital Transformation for Open Education at Tecnológico de Monterrey
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Insights For Selling To Karen

During A Call Or A Meeting

DO's

  • Refer to testimonials from others in similar positions
  • Stress on the business value that your product offers
  • Highlight the competitive differentiation of your product

DONT's

  • Avoid repeating yourself or making generalizations
  • Don’t try to be an alpha salesperson, give them equal space
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Karen is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Karen

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Karen move?

  • Their decision making speed is somewhere in the middle.
  • Can Karen take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Karen

Personality Compatibility


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