Karen Zurschmiede

Initiator
DISC Type : Di

Director of Business Operations, North American Events at Informa

New York, New York, United States

Overview

Karen has no verified overview

Personality Overview

Impact-Oriented

Risk-Accepting

Friendly Challenger

They measure a product on its merit but can be influenced by strong testimonials.  They usually prefer to drive the conversation. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Karen has no verified topics they care about

Media Appearances

Karen has no verified media appearances

Work History

12-2025
Director of Business Operations, North American Events at Informa
4-2025 - 12-2025
Senior Director, Data Strategy & Optimization @ Informa Engage at Informa
4-2025 - 12-2025
Senior Director, Data Strategy & Optimization (RevOps) at Informa Engage
5-2024 - 3-2025
Sr. Director, Business Data Strategy & Infrastructure @ Informa Engage at Informa
5-2024 - 3-2025
Sr. Director, Business Data Strategy & Infrastructure at Informa Engage

Education

Bachelor of Business Administration (BBA) from Universidad Jorge Tadeo Lozano

More Information

Social Presence :

Prographics :

Exp : 10 Location : New York, New York, United States Job Level : Mid-senior Designation : Director of Business Operations, North American Events at Informa
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Insights For Selling To Karen

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Refer to testimonials from well known people to highlight the value of your product
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't be unorganized, be prepared for the pitch
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Karen is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Karen

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Karen move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Karen take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Karen

Personality Compatibility


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