Karthik Ranganathan

Questioner
DISC Type : c

Co-Founder & Co-CEO at Yugabyte

Palo Alto, California, United States

Overview

Karthik has no verified overview

Personality Overview

Price-Sensitive

Cautious & Analytical

Not Easily Convinced

It is quite likely of them to ask for pricing or other concessions.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Karthik has no verified topics they care about

Media Appearances

Karthik has no verified media appearances

Work History

2-2024
Co-Founder & Co-CEO at Yugabyte
2-2016 - 3-2024
Co-Founder & CTO at Yugabyte
4-2013 - 1-2016
Member of Technical Staff at Nutanix
12-2007 - 4-2013
Technical Lead at Facebook
4-2007 - 11-2007
Software Engineer at Netsuite Inc

Education

2000 - 2002
M.S. from The University of Texas at Austin
8-1996 - 5-2000
B.Tech from Indian Institute of Technology, Madras

More Information

Social Presence :

Prographics :

Exp : 23 Location : Palo Alto, California, United States Job Level : Leadership Designation : Co-Founder & Co-CEO at Yugabyte
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Insights For Selling To Karthik

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Share as much information as possible regarding your product
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Karthik is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Karthik

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Karthik move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Karthik take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Karthik

Personality Compatibility


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