Louise Gutenberg

Inspirer
DISC Type : di

Senior Campaign Manager at Yugabyte

Glenwood Springs, Colorado, United States

Overview

Louise is a creative, data-driven Senior Campaign Manager at Yugabyte with a proven track record in global demand generation and campaign management. She leverages data to optimize processes and drive measurable growth, holding a Bachelors degree from Stetson University and certifications in Generative AI.

During her university years, Louise was recognized for outstanding leadership and academic achievement, earning selections into the prestigious Order of Omega and Rho Lambda honor societies. These memberships were reserved for the top 3-10% of students, highlighting her commitment to excellence from early on.

Unique fact: Louise is passionate about the intersection of new technology and marketing, having recently completed two specializations in Generative AI.

Personality Overview

Fast Adopter

Achievment Oriented

Decisive

They respond well to objective pitches but also attach some value to relationships.  They usually prefer to drive the conversation. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Generative AI Marketing
Holds two recent certifications in applying Generative AI to digital marketing, showing a commitment to leveraging cutting-edge technology in her field.
B2B Demand Generation
Her career at Yugabyte, 3CLogic, and Avay demonstrates extensive experience in creating and executing marketing campaigns that drive B2B growth and revenue.
Data-Driven Campaigns
Consistently focuses on using performance data and analytics to refine target personas, enhance segmentation, and optimize campaign engagement for measurable results.

Media Appearances

Louise Gutenberg, Author at Yugabyte. Featured in Yugabyte Blog

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3CLogic Blog | Latest Contact Center Best Practices | Louise Gutenberg. Featured in 3CLogic Blog

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Work History

4-2025
Senior Campaign Manager at Yugabyte
12-2023 - 4-2025
Demand Generation Manager at 3CLogic
11-2022 - 12-2023
Marketing Communications Manager at Avaya
6-2021 - 11-2022
Associate Campaign Manager at Avaya
9-2019 - 7-2020
Marketing Manager at RevoKind

Education

2015 - 2019
Bachelor's degree from Stetson University
2017 - 2017
Undergraduate studies from University of Oxford

More Information

Social Presence :

Prographics :

Exp : 8 Location : Glenwood Springs, Colorado, United States Job Level : Middle Designation : Senior Campaign Manager at Yugabyte
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Insights For Selling To Louise

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Refer to testimonials from well known people to highlight the value of your product
  • Focus on the big picture and the strategic value of your product

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don't be unorganized, be prepared for the pitch
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Louise is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Louise

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Louise move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Louise take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Louise

Personality Compatibility


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