Kate Johnson

Commander
DISC Type : D

CMO at Dscout

St. Petersburg, Florida, United States

Overview

Kate Athmer is the CMO at Dscout, specializing in scaling companies by building comprehensive demand marketing functions. She holds an MBA from the University of Tennessee and is frequently recognized for her disciplined execution and leadership. People often describe her as a data-driven storyteller, a mentor, and a passionate doer.

As a published author and podcast co-host, Kate focuses on professional growth and career coaching, particularly for millennials. She is passionate about team building and considers herself a coach, prioritizing her teams support and career development above all else.

Unique fact: Kates marketing team once replaced the sales teams use of Google Slides with Figma to better immerse them in the companys design-centric product.

Personality Overview

Decisive

Impact-Driven

Risk-Taker

They like to act fast and expect others to do the same.  More than the product, they care about the effectiveness of the product. They are very proud of what they do.

Topics They Care About

Marketing Leadership
Her philosophy is to act as a "Coach, " building high-performing teams and giving them the support they need to succeed and grow their careers.
Demand Generation
Has a track record of helping multiple companies scale from ~$30M to $80M by building out the entire demand marketing function, including BDR teams.
Adapting to AI
Believes AI is not a passing phase and emphasizes the importance of empowering teams to act and push forward despite ambiguity and a lack of clarity.

Media Appearances

Kate has no verified media appearances

Work History

7-2025
CMO at Dscout
1-2024
General Partner at Ventnor Ventures
4-2023 - 7-2025
Vice President of Marketing at Dscout
1-2023 - 4-2023
Interim Head of Demand Marketing at OpenSesame
2-2021 - 9-2022
Vice President of Growth at Bombora

Education

2009 - 2010
MBA from Haslam College of Business at the University of Tennessee
B.S. from University of Dayton

More Information

Social Presence :

Prographics :

Exp : 20 Location : St. Petersburg, Florida, United States Job Level : Leadership Designation : CMO at Dscout
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Insights For Selling To Kate

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Objectively showcase the impact that your product creates

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kate is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Kate

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Kate move?

  • They can take decisions very fast if you manage to convince them.
  • Can Kate take some risk or not?

  • The risks don’t matter much to them.

You And Kate

Personality Compatibility


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