Katelyn Andrews

Doer
DISC Type : ds

Senior Legal Counsel, Head of Global Marketing Partnerships at The Coca-Cola Company

Atlanta, Georgia, United States

Overview

Katelyn Andrews leads the Global Marketing Partnerships legal team at The Coca-Cola Company. Her career is rooted in intellectual property and trademark law, with prior experience at Georgia-Pacific and as an associate at Skadden, Arps. She earned her J. D. from the New York University School of Law.



She has publicly discussed the history of the iconic COCA-COLA trademark, explaining how trademark law was crucial to the brands development and global success.

Personality Overview

Risk-Accepting

Fast-paced

Strategic Planner

They might take some time to make their mind up but once they do, they don't change it easily.  They exhibit a rare combination of being result-oriented but patient at the same time. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Global Brand Partnerships
Her role and recent hiring efforts focus on the legal side of brand partnerships across entertainment, music, film, and media for The Coca-Cola Company.
Trademark & IP Law
Her career is built on a deep foundation in trademark and intellectual property law, having previously served as Senior Trademark Counsel for Coca-Cola.
Building Legal Teams
Based on her public activity, she is actively focused on hiring and expanding her Global Marketing Partnerships legal team in Atlanta.

Media Appearances

Katelyn has no verified media appearances

Work History

11-2023
Senior Legal Counsel, Head of Global Marketing Partnerships at The Coca-Cola Company
11-2018 - 11-2023
Senior Legal Counsel, Trademarks at The Coca-Cola Company
9-2014 - 11-2018
Senior Trademark & Copyright Counsel at Georgia-Pacific LLC
10-2012 - 9-2014
Associate at Skadden, Arps, Slate, Meagher & Flom LLP and Affiliates
8-2011 - 12-2011
Legal Intern at Stuart Weitzman

Education

J.D. from New York University School of Law
BA from The University of Georgia

More Information

Social Presence :

Prographics :

Exp : 13 Location : Atlanta, Georgia, United States Job Level : Mid-senior Designation : Senior Legal Counsel, Head of Global Marketing Partnerships at The Coca-Cola Company
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Insights For Selling To Katelyn

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Stick to your standard pitch and qualifying script, don't try to wing it

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katelyn is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Katelyn

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Katelyn move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Katelyn take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Katelyn

Personality Compatibility


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