Kathryn DeFrank in

Kathryn DeFrank

Collaborator · DISC type is
Assistant Vice President/ Sr. Manager, Performance Marketing at Atlantic Union Bank
📍 Richmond, Virginia, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
8 Years
Current Role
Assistant Vice President/ Sr. Manager, Performance Marketing
Job Level
Leadership
Location
Richmond, Virginia, United States
Personality Overview

How Kathryn shows up

Consensus Builder
Good Listener
Appreciative

Win-win scenarios can appeal strongly to them. They are more likely to go for proven solutions. Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.

Priorities

Topics Kathryn cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

11-2024
Assistant Vice President/ Sr. Manager, Performance Marketing
Atlantic Union Bank
11-2023 - 9-2024
Team Lead
Tiny House Marketing
10-2022 - 11-2023
Digital Marketing Manager
Tiny House Marketing
3-2021 - 10-2022
Digital Marketing Specialist
Primis
10-2019 - 2-2021
Electronic Marketing Director
YMCA of Greater Richmond
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2014 - 2015
Cinematography and Film/Video Production
Point Park University
Social presence
in
Behavioral profile

DISC profile (public)

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Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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