Kathryn DeFrank

Collaborator
DISC Type : is

Assistant Vice President/ Sr. Manager, Performance Marketing at Atlantic Union Bank

Richmond, Virginia, United States

Overview

Kathryn has no verified overview

Personality Overview

Consensus Builder

Good Listener

Appreciative

Win-win scenarios can appeal strongly to them.  They are more likely to go for proven solutions. Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.

Topics They Care About

Kathryn has no verified topics they care about

Media Appearances

Kathryn has no verified media appearances

Work History

11-2024
Assistant Vice President/ Sr. Manager, Performance Marketing at Atlantic Union Bank
11-2023 - 9-2024
Team Lead at Tiny House Marketing
10-2022 - 11-2023
Digital Marketing Manager at Tiny House Marketing
3-2021 - 10-2022
Digital Marketing Specialist at Primis
10-2019 - 2-2021
Electronic Marketing Director at YMCA of Greater Richmond

Education

2014 - 2015
Cinematography and Film/Video Production from Point Park University

More Information

Social Presence :

Prographics :

Exp : 8 Location : Richmond, Virginia, United States Job Level : Leadership Designation : Assistant Vice President/ Sr. Manager, Performance Marketing at Atlantic Union Bank
URL has been copied!

Insights For Selling To Kathryn

During A Call Or A Meeting

DO's

  • If possible, involve their colleagues in the sales process
  • Show genuine interest in solving their problems
  • Be visibly appreciative of their actions during your interactions

DONT's

  • Don’t push them to make decisions very fast, let them take their time
  • Don’t ask too many questions that sound too dry and objective
  • Don’t give the impression of being unproven or risky

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kathryn is

  • Relationships can play a major role, followed by low risk and strong market validation.
  • Will you ever get a clear answer from Kathryn

  • They are not very direct, and unlikely to say no to your face.

Insights For Deal Planning

    How fast (or slow) will Kathryn move?

  • They can take their time to make decisions, even if they are constantly involved and friendly.
  • Can Kathryn take some risk or not?

  • It is unlikely that they will take many risks.

You And Kathryn

Personality Compatibility


Other Atlantic Union Bank Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.