Katia Segura

Questioner
DISC Type : c

Assistant Vice President Digital Marketing Manager | The Solutions Group at Fidelity National Financial

Miami-Fort Lauderdale Area, United States

Overview

Katia has no verified overview

Personality Overview

Cautious & Analytical

Value Seeker

Price-Sensitive

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They are more likely than others to negotiate on pricing and terms. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Katia has no verified topics they care about

Media Appearances

Katia has no verified media appearances

Work History

2-2025
Assistant Vice President Digital Marketing Manager | The Solutions Group at Fidelity National Financial
4-2021 - 2-2025
Digital Marketing Manager at Fidelity National Financial
12-2017 - 4-2021
Director of Marketing at First International Title
4-2016 - 4-2021
Account Executive at First International Title

Education

2009 - 2012
Education details unavailable from Florida Atlantic University
2006 - 2009
Associate's degree from Broward College

More Information

Social Presence :

Prographics :

Exp : 10 Location : Miami-Fort Lauderdale Area, United States Job Level : Senior Designation : Assistant Vice President Digital Marketing Manager | The Solutions Group at Fidelity National Financial
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Insights For Selling To Katia

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katia is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Katia

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Katia move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Katia take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Katia

Personality Compatibility


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