Katie Layden

Energizer
DISC Type : I

Senior Director of Product Managment & Strategy, B2B at Samsung Electronics America

New York, New York, United States

Overview

Katie Layden is the Senior Director of B2B Product Management and Go-to-Market Strategy at Samsung Electronics America. Her career includes a progression through strategy and eCommerce roles at Samsung, following an MBA from the University of Virginia Darden School of Business and early experience in finance at UBS.

Katie speaks publicly at industry events, sharing her expertise on technology trends and channel strategies.

Personality Overview

Informal

Believer

Full Of Energy

They excel at seeing the bigger picture, and the long-term impact of their decisions.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are naturally enthusiastic, so take their promise with a pinch of salt.

Topics They Care About

B2B Go-to-Market
Her role is focused on B2B product and go-to-market strategy for Samsung, indicating this is a primary professional focus.
Future of AI
Was a featured panelist at a 2024 conference discussing "The AI-Driven Future of the Channel, " highlighting her focus on emerging technology trends.
Channel Partnerships
In interviews, she emphasizes the importance of Samsung's partner programs and enabling success for their B2B channel partners.

Media Appearances

Katie has no verified media appearances

Work History

3-2025
Senior Director of Product Managment & Strategy, B2B at Samsung Electronics America
7-2021 - 3-2025
Director of Strategy, B2B at Samsung Electronics America
4-2020 - 7-2021
Senior Manager, Chief of Staff, eCommerce at Samsung Electronics America
8-2016 - 5-2018
MBA Candidate at University of Virginia Darden School of Business
4-2015 - 7-2016
Alternative Investment Specialist at UBS Wealth Management

Education

2006 - 2010
Bachelor of Arts (B.A.) from College of the Holy Cross

More Information

Social Presence :

Prographics :

Exp : 11 Location : New York, New York, United States Job Level : Senior Designation : Senior Director of Product Managment & Strategy, B2B at Samsung Electronics America
URL has been copied!

Insights For Selling To Katie

During A Call Or A Meeting

DO's

  • Talk about their team and how your product will help them do things better and easier
  • Talk anecdotally about the customer experience that your product offers
  • Do some small talk, ask them how things are going on their side

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t assume a yes just because they have not said no
  • Don’t be too formal, focus on building comfort and trust

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katie is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Katie

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Katie move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Katie take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Katie

Personality Compatibility


Other Samsung Electronics America Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.