Katie Layden in

Katie Layden

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Senior Director of Product Managment & Strategy, B2B at Samsung Electronics America
📍 New York, New York, United States

Katie Layden is the Senior Director of B2B Product Management and Go-to-Market Strategy at Samsung Electronics America. Her career includes a progression through strategy and eCommerce roles at Samsung, following an MBA from the University of Virginia Darden School of Business and early experience in finance at UBS.

Katie speaks publicly at industry events, sharing her expertise on technology trends and channel strategies.

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Experience
11 Years
Current Role
Senior Director of Product Managment & Strategy, B2B
Job Level
Senior
Location
New York, New York, United States
Personality Overview

How Katie shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Katie cares about

B2B Go-to-Market
Her role is focused on B2B product and go-to-market strategy for Samsung, indicating this is a primary professional focus.
Future of AI
Was a featured panelist at a 2024 conference discussing "The AI-Driven Future of the Channel, " highlighting her focus on emerging technology trends.
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Career

Work history

3-2025
Senior Director of Product Managment & Strategy, B2B
Samsung Electronics America
7-2021 - 3-2025
Director of Strategy, B2B
Samsung Electronics America
4-2020 - 7-2021
Senior Manager, Chief of Staff, eCommerce
Samsung Electronics America
8-2016 - 5-2018
MBA Candidate
University of Virginia Darden School of Business
4-2015 - 7-2016
Alternative Investment Specialist
UBS Wealth Management
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2006 - 2010
Bachelor of Arts (B.A.)
College of the Holy Cross
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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