Katie Marcham

Enthusiast
DISC Type : i

VP, Marketing at ThoughtSpot

Princes Risborough, England, United Kingdom

Overview

Katie has no verified overview

Personality Overview

Optimistic

Story Driven

Consensus Focused

Unlike D or C types, they are convinced more by stories and testimonials.  They prefer to build relationships rather than staying totally transactional. They tend to be agreeable by nature, so take their promises with a pinch of salt.


Topics They Care About

Katie has no verified topics they care about

Media Appearances

Katie has no verified media appearances

Work History

8-2024
VP, Marketing at ThoughtSpot
8-2023 - 8-2024
Senior Director, EMEA Marketing at ThoughtSpot
5-2023 - 8-2023
Director, EMEA Marketing at Alteryx
3-2023 - 5-2023
Director, Northern & Central Europe Marketing at Alteryx
4-2022 - 3-2023
Director, Northern Europe Marketing at Alteryx

Education

9-2013 - 9-2014
Marketing diploma from Oxford College of Marketing
Professional Certificate in Marketing from Oxford College of Marketing

More Information

Social Presence :

Prographics :

Exp : 10 Location : Princes Risborough, England, United Kingdom Job Level : Senior Designation : VP, Marketing at ThoughtSpot
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Insights For Selling To Katie

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Compliment them about their personality if you get a chance
  • Maintain high, positive energy and convey confidence

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be excessively objective, be like a storyteller with them
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katie is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Katie

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Katie move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Katie take some risk or not?

  • They can take some low-probability risks if needed.

You And Katie

Personality Compatibility


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