Katie Tangney

Examiner
DISC Type : cs

Account Director at Liftoff Mobile

New York, New York, United States

Overview

Katie Tangney serves as the Account Director for Brand & Agency Ad Partnerships at Liftoff, where she has grown from an Account Executive role. A graduate of Villanova University, her expertise in programmatic advertising is underscored by certifications as a Trading Academy Professional and Strategist, complemented by a background in data analysis.

With a background in Global Communication from Charles University, Katie shows an interest in international perspectives. She follows major media and tech companies like Google and Turner, suggesting a keen awareness of the broader digital landscape beyond her immediate focus on mobile advertising and partnerships.

She holds dual certifications from the Trading Academy as both a Professional and a Strategist.

Personality Overview

Unexpressive

Status Quo Seeker

Late Adopter

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  They are thorough and always follow a systematic approach. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Agency Ad Partnerships
Her current role as Account Director is explicitly focused on building and managing relationships with brands and advertising agencies.
Programmatic Strategy
Her background as a Senior Programmatic Trader is backed by dual certifications as a Trading Academy 'Professional' and 'Strategist'.
Mobile Advertising
She has built her recent career at Liftoff Mobile, progressing through several roles within the mobile ad-tech space.

Media Appearances

Katie has no verified media appearances

Work History

7-2025
Account Director at Liftoff Mobile
9-2024 - 7-2025
Senior Account Manager at Liftoff Mobile
8-2022 - 10-2024
Account Executive at Liftoff Mobile
10-2021 - 8-2022
Senior Data Analyst, Programmatic at Known
4-2021 - 10-2021
Senior Programmatic Trader at DWA

Education

2013 - 2017
Bachelor's degree from Villanova University
2015 - 2015
Global Communication from Charles University

More Information

Social Presence :

Prographics :

Exp : 8 Location : New York, New York, United States Job Level : Mid-senior Designation : Account Director at Liftoff Mobile
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Insights For Selling To Katie

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be slow and cautious, encourage them to ask more questions
  • Be firm in your communication and stay in control

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't push them too hard to make fast decisions, give them time
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katie is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Katie

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Katie move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Katie take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Katie

Personality Compatibility


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