Katrina Northern

Energizer
DISC Type : I

Head of Marketing (Vintage) at Penguin Random House UK

London, England, United Kingdom

Overview

Katrina has no verified overview

Personality Overview

Informal

Enthusiastic

Believer

They excel at seeing the bigger picture, and the long-term impact of their decisions.  They are people oriented, friendly and like creating new connections. They are naturally enthusiastic, so take their promise with a pinch of salt.

Topics They Care About

Katrina has no verified topics they care about

Media Appearances

Katrina has no verified media appearances

Work History

3-2025
Head of Marketing (Vintage) at Penguin Random House UK
2-2023 - 4-2025
Senior Marketing Manager (Vintage) at Penguin Random House UK
4-2021 - 2-2023
Marketing Manager (Vintage) at Penguin Random House UK
8-2018 - 7-2019
Senior Marketing Executive at Abrams & Chronicle Books LTD
8-2017 - 7-2018
Marketing Executive at Abrams & Chronicle Books LTD

Education

12-2025 - 12-2025
Masterclass from D&AD
2011 - 2014
Bachelor of Arts (B.A.) from University of York

More Information

Social Presence :

Prographics :

Exp : 8 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Marketing (Vintage) at Penguin Random House UK
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Insights For Selling To Katrina

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Do some small talk, ask them how things are going on their side
  • Talk about their team and how your product will help them do things better and easier

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Avoid cutting into their flow
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katrina is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Katrina

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Katrina move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Katrina take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Katrina

Personality Compatibility


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